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These 3 enterprise deals show there’s plenty of action in smaller acquisitions

February 11, 2021 No Comments

Since the start of the year, I’ve covered nine M&A deals already, the largest being Citrix buying Wrike for $ 2.25 billion. But not every deal involves a huge price tag. Today we are going to look at three smaller deals that show there is plenty of activity at the lower-end of the acquisition spectrum.

As companies look for ways to enhance their offerings, and bring in some talent at the same time, smaller acquisitions can provide a way to fill in the product road map without having to build everything in-house.

This gives acquiring companies additional functionality for a modest amount of cash. In smaller deals, we often don’t even get the dollar amount, although in one case today we did. If the deal isn’t large enough to have a material financial impact on a publicly traded company, they don’t have to share the price.

Let’s have a look at three such deals that came through in recent days.

Tenable buys Alsid

For starters, Tenable, a network security company that went public in 2018, bought French Active Directory security startup Alsid for $ 98 million. Active Directory, Microsoft’s popular user management tool, is also a target of hackers. If they can get a user’s credentials, it’s an easy way to get on the network and Alsid is designed to prevent that.

Security companies tend to enhance the breadth of their offerings over time and Alsid gives Tenable another tool and broader coverage across their security platform. “We view the acquisition of Alsid as a natural extension into user access and permissioning. Once completed, this acquisition will be a strategic complement to our Cyber Exposure vision to help organizations understand and reduce cyber risk across the entire attack surface,” according to the investor FAQ on this acquisition.

Emmanuel Gras, CEO and co-founder, Alsid says he started the company to prevent this kind of attack. “We started Alsid to help organizations solve one of the biggest security challenges, an unprotected Active Directory, which is one of the most common ways for threat actors to move laterally across enterprise systems,” Gras said in a statement.

Alsid is based in Paris and was founded in 2014. It raised a modest amount, approximately $ 15,000, according to Crunchbase data.

Copper acquires Sherlock

Copper, a CRM tool built on top of the Google Workspace, announced it has purchased Sherlock, a customer experience platform. They did not share the purchase price.

The pandemic pushed many shoppers online and providing a more customized experience by understanding more about your customer can contribute to and drive more engagement and sales. With Sherlock, the company is getting a tool that can help Copper users understand their customers better.

“Sherlock is an innovative engagement analytics and scoring platform, and surfaces your prospects’ and customers’ intentions in a way that drives action for sales, account management and customer success professionals,” Copper CEO Dennis Fois wrote in a blog post announcing the deal.

He added, “Relationships are based on engagement, and with Sherlock we are going to create CRM that is focused on action and momentum.”

RapidAPI snags Paw

It’s clear that APIs have changed the way we think about software development, but they have also created a management problem of their own as they proliferate across large organizations. RapidAPI, an API management platform, announced today that it has acquired Paw.

With Paw, RapidAPI adds the ability to design your own APIs, essentially giving customers a one-stop shop for everything related to creating and managing the API environment inside a company. “The acquisition enables RapidAPI to extend its open API platform across the entire API development lifecycle, creating a connected experience for developers from API development to consumption, across multiple clouds and gateways,” the company explained in a statement.

RapidAPI was founded in 2015 and has raised over $ 67 million, according to Crunchbase data. Its most recent funding came last May, a $ 25 million round from Andreessen Horowitz, DNS Capital, Green Bay Ventures, M12 (Microsoft’s Venture Fund) and Grove.

Each of these purchases fills an important need for the acquiring company and expands the abilities of the existing platform to offer more functionality to customers without putting out a ton of cash to do it.

Enterprise – TechCrunch

Wall Street needs to relax, as startups show remote work is here to stay

November 28, 2020 No Comments

We are hearing that a COVID-19 vaccine could be on the way sooner than later, and that means we could be returning to normal life some time in 2021. That’s the good news. The perplexing news, however, is that each time some positive news emerges about a vaccine — and believe me I’m not complaining — Wall Street punishes stocks it thinks benefits from us being stuck at home. That would be companies like Zoom and Peloton.

While I’m not here to give investment advice, I’m confident that these companies are going to be fine even after we return to the office. While we surely pine for human contact, office brainstorming, going out to lunch with colleagues and just meeting and collaborating in the same space, it doesn’t mean we will simply return to life as it was before the pandemic and spend five days a week in the office.

One thing is clear in my discussions with startups born or growing up during the pandemic: They have learned to operate, hire and sell remotely, and many say they will continue to be remote-first when the pandemic is over. Established larger public companies like Dropbox, Facebook, Twitter, Shopify and others have announced they will continue to offer a remote-work option going forward. There are many other such examples.

It’s fair to say that we learned many lessons about working from home over this year, and we will carry them with us whenever we return to school and the office — and some percentage of us will continue to work from home at least some of the time, while a fair number of businesses could become remote-first.

Wall Street reactions

On November 9, news that the Pfizer vaccine was at least 90% effective threw the markets for a loop. The summer trade, in which investors moved capital from traditional, non-tech industries and pushed it into software shares, flipped; suddenly the stocks that had been riding a pandemic wave were losing ground while old-fashioned, even stodgy, companies shot higher.

Enterprise – TechCrunch

Steve Bannon’s show pulled off Twitter and YouTube over calls for violence

November 7, 2020 No Comments

Former presidential advisor and right-wing pundit Steve Bannon had his show suspended from Twitter and an episode removed by YouTube after calling for violence against FBI director Christopher Wray and the government’s leading pandemic expert, Dr. Anthony Fauci.

Bannon, speaking with co-host Jack Maxey, was discussing what Trump should do in a hypothetical second term. He suggested firing Wray and Fauci, but then went further, saying “I’d actually like to go back to the old times of Tudor England, I’d put the heads on pikes, right, I’d put them at the two corners of the White House as a warning to federal bureaucrats.”

This may strike one at first as mere hyperbole — one may say “we want his head on a platter” and not really be suggesting they actually behead anyone. But the conversation continued and seemed to be more in earnest than it first appeared:

Maxey: Just yesterday there was the anniversary of the hanging of two Tories in Philadelphia. These were Quaker businessmen who had cohabitated, if you will, with the British while they were occupying Philadelphia. These people were hung. This is what we used to do to traitors.

Bannon: That’s how you won the revolution. No one wants to talk about it. The revolution wasn’t some sort of garden party, right? It was a civil war. It was a civil war.

Whether one considers this only nostalgia for the good old days of mob justice or an actual call to bring those days back, the exchange seems to have been enough for moderators at YouTube and Twitter to come down hard on the pair’s makeshift broadcast.

Twitter confirmed that it has “permanently suspended” (i.e. it can be appealed but won’t be restored automatically) the account for violating the rule against glorifying violence.

Social media election takedowns

YouTube removed the episode from “Steve Bannon’s War Room” channel Wednesday afternoon after it was brought to their attention. A representative for the platform said “We’ve removed this video for violating our policy against inciting violence. We will continue to be vigilant as we enforce our policies in the post-election period.”

Online platforms have struggled with finding the line between under and over-moderation. Facebook, Twitter, YouTube, TikTok, Instagram and others have all taken different measures, from preemptively turning off features to silently banning hashtags. Facebook today took down a group with more than 300,000 members that was acting as an amplifier for misinformation about the election.

While the platforms have been vigorous in at least some ways in the labeling and isolation of misinformation, it’s more difficult for video platforms. Just minutes ago Trump took to YouTube to detail a variety of unfounded conspiracy theories about mail-in voting, but the platform can’t exactly do a live fact-check of the president and shut down his channel. More than with text-based networks, video tends to spread before it is caught and flagged due to the time it takes to review it.



Social – TechCrunch

Five Google Trends charts that show the impact of COVID-19

July 11, 2020 No Comments

30-second summary:

  • The world is now starting to open back up and we are marketers are adjusting to how we can be effective in this new reality.
  • Search data can help inform the strategic decisions around store locations, hours, payment methods and so much more so that your business can make smarter and more informed decisions on how to be successful.
  • As marketers struggle to grasp the magnitude of changes, Jason Tabeling highlights five Google Trends that can serve as immediate insights.

We all already know that the impact that COVID-19 is having on the world. We have all been under stay-at-home orders for about 90 days. The world is now starting to open back up and we are marketers are adjusting to how we can be effective in this new reality. It’s really hard to grasp the magnitude of changes that are occurring around us right now and it will take some time and perspective for us to truly understand. Search data is a powerful tool that can help us understand how consumers are feeling and reacting to situations. Here are five Google Trend charts that I think help us zoom out a bit and understand some trends that I believe will change the way we operate forever.

1. Retail vs Digital businesses

The world of traditional retail is changing forever. Here is a comparison between Instacart and Whole Foods. Now I know you can say Whole Foods is really Amazon and ecommerce, but that’s sort of the point. Every business is a digital business even if those particularly aren’t owned directly by Amazon. Quickly each business has had to move to a digital model and as you can see from this chart Instacart had a massive surge, has since tailed off, but has significantly closed the gap on Whole Foods. Instacart and other like businesses (Ex. Chewy or Doordash) now have a customer base that is much more comfortable in a digital world and won’t be going back.

Google Trends - Retail vs business

2. Store hours

If and when a store is open is a big deal during COVID-19. Many stores, restaurants, and other businesses were forced closed. Some were deemed essential, and as states re-open are deciding when they should open. This leaves consumers searching to find out how their favorite shops are responding.

For businesses and marketers, this makes keeping your Google My Business (GMB) and other Location Data Management sources (Facebook, Yelp, Apple Maps) up to date. Knowing consumers are seeking information and relying on this information to take action is key. Google has even created new tags like, “Temporarily Closed” to help businesses communicate with their customers easier. Making sure this data is accurate and up to date has always been important and is just magnified by the uncertainty this situation has created for all businesses and consumers.

Google Trends - Store Hours

3. “Contactless”

Check a Google Trends chart for anything “contactless” and you will see a very similar graph. The growth of all things contactless has spiked, delivery, payments, and pickup. This further accelerates the digital revolution. Cash has always been dirty, and in these times people are especially cautious. According to Times article paper money can transport a live flu virus for up to 17 days. This data point, plus all the CDC and WHO recommendations make anything contactless of interest for consumers.Google Trends - Contactless

4. “Curbside”

Curbside is very similar to “Contactless.” Both demonstrate the new ways consumers want to interact with brands. Having this type of pickup option allows consumers the ability to shop with their favorite brands, but not take the incremental risk of going inside the store. Consumers are looking for ways to continue with some sort of normal behavior, get out of their house, and not have to wait for shipping.

Best Buy for example had a curbside pickup at 100 stores in December and quickly accelerated to all 1,200 stores during the pandemic. Much like Contactless, curbside wasn’t even a term consumers were using until recently and we don’t expect it to go away any time soon.

Google Trends - Curbside pickup

5. Remote work

The way people approach their jobs has been forever changed. As you can see from the chart below remote work has been steadily growing since 2004, but has reached a peak over the last few months. This is especially interesting when comparing it to unemployment searches, which is a very sad side effect of the economy shut down. I’m hopeful that for those of us in digital marketing we can see this as a growth opportunity for talent across the country and world to work together to help make marketing stronger for these brands. To help them drive into a digital age that was a differentiator just 90 days ago, and has now been rushed into mandatory status for survival.


So much of our world has been changed forever. It is our job as marketers to help leverage the tools at our disposal. This is especially true for search engine marketing. Where we have the ability to understand how customers are thinking about our brands and the experiences they expect from us just be understanding how they search. This data is not only helpful for search campaigns but business strategy as well. Search data can help inform the strategic decisions around store locations, hours, payment methods and so much more so that your business can make smarter and more informed decisions on how to be successful.

The post Five Google Trends charts that show the impact of COVID-19 appeared first on Search Engine Watch.

Search Engine Watch

As SaaS stocks set new records, Atlassian’s earnings show there’s still room to grow

January 25, 2020 No Comments

Hello and welcome back to our regular morning look at private companies, public markets and the gray space in between.

SaaS stocks had a good run in late 2019. TechCrunch covered their ascent, a recovery from early-year doldrums and a summer slowdown. In 2020 so far, SaaS and cloud stocks have surged to all-time highs. The latest records are only a hair higher than what the same companies saw in July of last year, but they represent a return to form all the same.

Given that public SaaS companies have now managed to crest their prior highs and have been rewarded for doing so with several days of flat trading, you might think that there isn’t much room left for them to rise. Not so, at least according to Atlassian . The well-known software company reported earnings after-hours yesterday and the market quickly pushed its shares up by more than 10%.

Why? It’s worth understanding, because if we know why Atlassian is suddenly worth lots more, we’ll better grok what investors — public and private — are hunting for in SaaS companies and how much more room they may have to rise.

Enterprise – TechCrunch

Snapchat will launch Bitmoji TV, a personalized cartoon show

December 29, 2019 No Comments

Snapchat’s most popular yet under-exploited feature is finally getting the spotlight in 2020. Starting in February with a global release, your customizable Bitmoji avatar will become the star of a full-motion cartoon series called Bitmoji TV. It’s a massive evolution for Bitmoji beyond the chat stickers and comic strip-style Stories where they were being squandered to date.

Creating original in-house shows for its Discover section that can’t be copied could help Snapchat differentiate from the plethora of short-form video platforms out there ranging from YouTube to Facebook Watch to TikTok. Bitmoji TV could also up the quality of Discover, which still feels like a tabloid magazine rack full of scantly clad women, gross-out imagery, and other shocking content merely meant to catch the eye and draw a click.

With Bitmoji TV, your avatar and those of your friends will appear in regularly-scheduled adventures ranging from playing the crew of Star Treky spaceship to being secret agents to falling in love with robots or becoming zombies. The trailer Snapchat released previews an animation style reminiscent of Netflix’s Big Mouth.

TechCrunch asked Snap for more details, including how long episodes will be, how often they’ll be released, whether they’ll include ads, and if the company acquired anyone or brought on famous talent to produce the series. A Snap spokesperson declined to provide more details, but sent over this statement: “Bitmoji TV isn’t available in your network yet, but stay tuned for the global premiere soon!”

The Snapchat Show page for Bitmoji TV notes it is coming in February 2020. Users can visit here on mobile to subscribe to Bitmoji TV so it shows up prominently on their Discover page, or turn on notifications about its new content.

Snap realizes Bitmoji’s value

Snap has had a tough few years as many of its core features have been ruthlessly copied by the Facebook family of apps. Instagram Stories killed Snap’s growth for years and effectively stole the broadcast medium from its inventor. Facebook also ramped up it augmented reality selfie filters, added more ephemeral messaging features, and launched Watch as a competitor to Snapchat Discover.

Two years ago I wrote that Facebook was crazy not to be competing with Bitmoji too. Six months later we were first to report Facebook Avatars was in the works, and this year they launched as Messenger chat stickers in Australia with plans for a global release in 2019 or early 2020. But Facebook’s slow movement here, Google’s half-assed entry, and Twitter’s lack of an attempt have given Snapchat’s Bitmoji a massive headstart. And now Snap is finally leveraging it.

“TV” is actually a return to Bitmoji’s roots. The startup Bitstrips originally offered an app for customizing the face, hair, clothes, and more of your avatar and then creating comic strips for them to appear in. Snap acquired Bitstrips back in 2016 for just $ 64.2 million — a steal not far off from Facebook snatching Instagram for under a billion. The standalone Bitmoji app blew up as soon as Snapchat began offering the avatars as chat stickers. It had over 330 million downloads as of April according to Sensor Tower despite Snapchat now letting you create your avatar in its main app.

Eventually, Snap began expanding Bitmoji’s uses. In 2017 Bitmoji went 3D and you could start overlaying them as augmented reality characters on your Snaps. The next year Snap improved their graphics, then launched the Snap Kit developer platform and Bitmoji Kit. This allows apps to build atop Snapchat login and use your Bitmoji as a profile pic. Soon they were appearing as Fitbit smart watch faces, alongside your Venmo transaction, and on Snapchat-sold merchandise from t-shirts to mugs. It’s part of a wise strategy to beat copycats by allowing allies to use real thing rather than building their own knock-off. That’s fueled the “Snapback” comeback which has seen Snap’s share price climb out of the gutter at $ 5.79 at the start of 2019 to $ 16.09 now.

One of Snap smartest innovations was Bitmoji Stories — the ancestor to Bitmoji TV. These daily Stories let you tap frame-by-frame through short comic strip-style interactions starring your avatar. Occasionally Bitmoji Stories would include rudimentary animation, but most frames were still images with text bubbles. Bitmoji could once again drive a narrative, rather than just being a communication tool. Still, they seem underutilized.

In 2019, Snapchat wised up. Bitmoji have become nearly ubiquitous amongst teens and Snapchat’s 210 million daily users. They’re the Google or Kleenex of cartoonish personalized avatars. Their goofy nature is also a perfect fit for Snapchat, and a reason they’re tough for stiffer and older tech giants to convincingly copy.

In April, Snap announced its new games platform inside its messaging feature that let you play as your Bitmoji against friends’ avatars in games ranging from Mario Party ripoff Bitmoji Party to tennis, shoot-em ups, and cooking competitions. Snap injects ads into the games, making Bitmoji key to its efforts to monetize its central messaging use case. Last month it launched custom and branded clothing for Bitmoji, which could open opportunities to earn money selling premium outfits or showing off brand sponsorships.

To truly take advantage of Bitmoji’s unique popularity, though, Snap needed to build longer-form experiences with the avatars at the center that . Stickers and Stories and games were fun, but none felt like must-see content. With Bitmoji TV, Snap may have found a way to get users to drag their friends into the app. Since everyone sees their own Bitmoji as the star, the cartoons could be more compelling then ones with impersonal characters you might find elsewhere around the web.

But Bitmoji TV’s success will depend largely on the quality of the writing. If your avatar is constantly getting into funny, meme-worthy situations, you’ll keep coming back to watch. But Snap’s teen audience has a keen nose for inauthentic bullsh*t. If the Shows feel forced, too childish, or boring, Bitmoji TV will flop. Snap would be savvy to invest in great Hollywood talent to produce the episodes.

High quality Bitmoji TV shorts could rescue Snapchat Discover from its own mediocrity. There are a few strong brands like ESPN SportsCenter on the platform, and Snap has several original Shows with over 25 million unique viewers. It’s also greenlit additional seasons of Shows like Dead Girls Detective Agency and new biopic clips from Serena Williams and Arnold Schwarzenegger. Still, a scroll through the Discover and Shows sections reveals plenty of trashy clickbait that surely scares away premium advertisers.

Bitmoji TV could offer video that’s not only fun and snackable, but out of reach for competitors who don’t have a scaled avatar platform of their own. As with the recent launch of Snapchat Cameos, the company has realized that the most addictive experiences center on its users’ own faces. Snapchat turned the selfie into the future of communication. Bitmoji TV could make an animated recreation of your selfie into the future of content.

Social – TechCrunch

How to set up Google Analytics annotations to show Google updates

July 21, 2019 No Comments

With Google releasing more information of when updates take place, you should see it as a good practice to highlight this information in your Google Analytics account.

With the use of annotations, you will now have a visual guide in Google Analytic’s reports to help understand if you have been affected negatively or positively from the updates made to Google algorithm. But you can also use this to mark other important events for when changes have been applied to your website.

how to set up annotations in google analytics for google updates

Source: Google Analytics 

A four-step guide to creating an annotation

  1. Click on the small down arrow pointing triangle of any graph type of report.

set up annotations in google analytics

Source: Google Analytics

2) Click on the “+Create new annotation”.

create new annotation in google analytics

Source: Google Analytics

3) Complete the small form, select the date of the Google update and a small note that makes it clear what update/change took place.

4) And last but not least hit “Save”.

You can set your annotations to be private or shared (only if you have collaboration-level access the Google Analytics account can you select shared annotations).

twitter announcement from google search liaison team about core update


When Google released the June core update in 2019, Google’s search liaison team pre-announced the update via Twitter, this is the first time they have ever done this. You can take advantage of this in the future by adding google annotations in advance so that you can see if there was a negative or positive effect on your organic traffic from google.

Having the ability to add annotations with a date set in the future can come in particularly handy if you know that there is an update about to go live from Google, or if your development team is about to upload their weekly change at 4.59 pm on a Friday.

How to add annotations for future Google updates

  1. Go to the admin section of your Google Analytics account
  2. Select the correct view in the far left-hand column
  3. Under “Personal tools & Assets”, select “Annotations”
  4. Click on “+ New Annotation” at the top of the table
  5. Enter the date of the Google update/change you will see that you are now able to select a date in the future
  6. Add some descriptive text about the change/update
  7. Chose the type of visibility – private or shared
  8. Click “Create Annotation”

set up google analytics annotation

Source: Google Analytics

List of Google updates to add Google Analytics annotations

Site Diversity Update  —  June 6, 2019

June 2019 Core Update  —  June 3, 2019

Indexing Bugs  —  May 23, 2019

Deindexing Bug  —  April 5, 2019

March 2019 Core Update  —  March 12, 2019

19-result SERPs  —  March 1, 2019

March 1st Google Search Algorithm Ranking Update – Unconfirmed (SER)

Unnamed Update  —  November 29, 2018

Unnamed Update  —  October 15, 2018

Unnamed Update  —  September 10, 2018

Medic Core Update  —  August 1, 2018

Chrome Security Warnings (Full Site)  —  July 24, 2018

Unnamed Update  —  July 21, 2018

Mobile Speed Update  —  July 9, 2018

Video Carousels  —  June 14, 2018

Unnamed Update  —  May 23, 2018

Snippet Length Drop  —  May 13, 2018

Unnamed Core Update  —  April 17, 2018

Mobile-First Index Roll-out  —  March 26, 2018

Zero-result SERP Test  —  March 14, 2018

Brackets Core Update  —  March 8, 2018

Unnamed Update  —  February 20, 2018

Maccabees Update  —  December 14, 2017

Snippet Length Increase  —  November 30, 2017

Unnamed Update  —  November 14, 2017

Featured Snippet Drop  —  October 27, 2017

Chrome Security Warnings (Forms)  —  October 17, 2017

Unnamed Update  —  September 27, 2017

Google Jobs  —  June 20, 2017

Unnamed Update  —  May 17, 2017

Google Tops 50% HTTPS  —  April 16, 2017

Fred (Unconfirmed)  —  March 8, 2017

Unnamed Update  —  February 6, 2017

Unnamed Update  —  February 1, 2017

Intrusive Interstitial Penalty  —  January 10, 2017

Unnamed Update  —  December 14, 2016

Unnamed Update  —  November 10, 2016

Penguin 4.0, Phase 2  —  October 6, 2016

Penguin 4.0, Phase 1  —  September 27, 2016

Penguin 4.0 Announcement  —  September 23, 2016

Image/Universal Drop  —  September 13, 2016

Possum  —  September 1, 2016

Mobile-friendly 2  —  May 12, 2016

Unnamed Update  —  May 10, 2016

AdWords Shake-up  —  February 23, 2016

Unnamed Update  —  January 8, 2016

RankBrain*  —  October 26, 2015

Panda 4.2 (#28)  —  July 17, 2015

The Quality Update  —  May 3, 2015

Mobile Update AKA “Mobilegeddon”  —  April 22, 2015

Unnamed Update  —  February 4, 2015

Pigeon Expands (UK, CA, AU)  —  December 22, 2014

Penguin Everflux  —  December 10, 2014

Pirate 2.0  —  October 21, 2014

Penguin 3.0  —  October 17, 2014

In The News Box  —  October 1, 2014

Panda 4.1 (#27)  —  September 23, 2014

Authorship Removed  —  August 28, 2014

HTTPS/SSL Update  —  August 6, 2014

Pigeon  —  July 24, 2014

Authorship Photo Drop  —  June 28, 2014

Payday Loan 3.0  —  June 12, 2014

Panda 4.0 (#26)  —  May 19, 2014

Payday Loan 2.0  —  May 16, 2014

Unnamed Update  —  March 24, 2014

Page Layout #3  —  February 6, 2014

Authorship Shake-up  —  December 19, 2013

Unnamed Update  —  December 17, 2013

Unnamed Update  —  November 14, 2013

Penguin 2.1 (#5)  —  October 4, 2013

Hummingbird  —  August 20, 2013

In-depth Articles  —  August 6, 2013

Unnamed Update  —  July 26, 2013

Knowledge Graph Expansion  —  July 19, 2013

Panda Recovery  —  July 18, 2013

Multi-Week Update  —  June 27, 2013

Panda Dance  —  June 11, 2013

Penguin 2.0 (#4)  —  May 22, 2013

Domain Crowding  —  May 21, 2013

Phantom  —  May 9, 2013

Panda #25  —  March 14, 2013

Panda #24  —  January 22, 2013

Panda #23  —  December 21, 2012

Knowledge Graph Expansion  —  December 4, 2012

Panda #22  —  November 21, 2012

Panda #21  —  November 5, 2012

Page Layout #2  —  October 9, 2012

Penguin #3  —  October 5, 2012

August/September 65-Pack  —  October 4, 2012

Panda #20  —  September 27, 2012

Exact-Match Domain (EMD) Update  —  September 27, 2012

Panda 3.9.2 (#19)  —  September 18, 2012

Panda 3.9.1 (#18)  —  August 20, 2012

7-Result SERPs  —  August 14, 2012

June/July 86-Pack  —  August 10, 2012

DMCA Penalty (“Pirate”)  —  August 10, 2012

Panda 3.9 (#17)  —  July 24, 2012

Link Warnings  —  July 19, 2012

Panda 3.8 (#16)  —  June 25, 2012

Panda 3.7 (#15)  —  June 8, 2012

May 39-Pack  —  June 7, 2012

Penguin 1.1 (#2)  —  May 25, 2012

Knowledge Graph  —  May 16, 2012

April 52-Pack  —  May 4, 2012

Panda 3.6 (#14)  —  April 27, 2012

Penguin  —  April 24, 2012

Panda 3.5 (#13)  —  April 19, 2012

Parked Domain Bug  —  April 16, 2012

March 50-Pack  —  April 3, 2012

Panda 3.4 (#12)  —  March 23, 2012

Search Quality Video  —  March 12, 2012

Venice  —  February 27, 2012

February 40-Pack (2)  —  February 27, 2012

Panda 3.3 (#11)  —  February 27, 2012

February 17-Pack  —  February 3, 2012

Ads Above The Fold  —  January 19, 2012

Panda 3.2 (#10)  —  January 18, 2012

Search + Your World  —  January 10, 2012

January 30-Pack  —  January 5, 2012

December 10-Pack  —  December 1, 2011

Panda 3.1 (#9)  —  November 18, 2011

10-Pack of Updates  —  November 14, 2011

Freshness Update  —  November 3, 2011

Query Encryption  —  October 18, 2011

Panda “Flux” (#8)  —  October 5, 2011

“Minor” Google Panda Update On November 18th (SEL)

Panda 2.5 (#7)  —  September 28, 2011

516 Algo Updates  —  September 21, 2011

Pagination Elements  —  September 15, 2011

Expanded Sitelinks  —  August 16, 2011

Panda 2.4 (#6)  —  August 12, 2011

Panda 2.3 (#5)  —  July 23, 2011

Google+  —  June 28, 2011

Panda 2.2 (#4)  —  June 21, 2011  —  June 2, 2011

Panda 2.1 (#3)  —  May 9, 2011

Panda 2.0 (#2)  —  April 11, 2011

The +1 Button  —  March 30, 2011

Panda/Farmer  —  February 23, 2011

Attribution Update  —  January 28, 2011 Penalty  —  January 1, 2011

Negative Reviews  —  December 1, 2010

Social Signals  —  December 1, 2010

Instant Previews  —  November 1, 2010

Google Instant  —  September 1, 2010

Brand Update  —  August 1, 2010

Caffeine (Rollout)  —  June 1, 2010

May Day  —  May 1, 2010

Google Places  —  April 1, 2010

Real-time Search  —  December 1, 2009

Caffeine (Preview)  —  August 1, 2009

Vince  —  February 1, 2009

Rel-canonical Tag  —  February 1, 2009

Google Suggest  —  August 1, 2008

Dewey  —  April 1, 2008

2007 Updates

Buffy  —  June 1, 2007

Universal Search  —  May 1, 2007

False Alarm  —  December 1, 2006

Supplemental Update  —  November 1, 2006

Big Daddy  —  December 1, 2005

Google Local/Maps  —  October 1, 2005

Jagger  —  October 1, 2005

Gilligan  —  September 1, 2005

XML Sitemaps  —  June 1, 2005

Personalized Search  —  June 1, 2005

Bourbon  —  May 1, 2005

Allegra  —  February 1, 2005

Nofollow  —  January 1, 2005

Google IPO  —  August 1, 2004

Brandy  —  February 1, 2004

Austin  —  January 1, 2004

Florida  —  November 1, 2003

Supplemental Index  —  September 1, 2003

Fritz  —  July 1, 2003

Esmeralda  —  June 1, 2003

Dominic  —  May 1, 2003

Cassandra  —  April 1, 2003

Boston  —  February 1, 2003

1st Documented Update  —  September 1, 2002

Google Toolbar  —  December 1, 2000


And remember

Generally speaking by adding annotations to your Google Analytics account you will be able to see more clearly if you have been affected by any Google updates.

Paul Lovell is an SEO Consultant And Founder at Always Evolving SEO. He can be found on Twitter @_PaulLovell.

The post How to set up Google Analytics annotations to show Google updates appeared first on Search Engine Watch.

Search Engine Watch

Geneva Motor Show Insanity: Knobs Made of Meteorite and More

March 10, 2019 No Comments

The annual gathering is where high-end automakers show their stuff, and this year’s show included a Rolls-Royce offering that’s, well, (from) out of this world.
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Survey: Are you still worried your ads will show up in the wrong places?

October 6, 2018 No Comments

This past Wednesday, The Washington Post reported that brand ads were still showing up on polarizing and misleading sites, despite recent efforts to stop it. The article in particular pointed out how cheerful green ads for the Girl Scouts showed up next to content about Muslim invaders and faked mass shootings. Not good. The Survey Takes […]

PPC Hero

Instagram will show more recent posts due to algorithm backlash

March 22, 2018 No Comments

Instagram isn’t quite bringing back the chronological feed, but it will show more new posts and stop suddenly bumping you to the top of the feed while you’re scrolling. “With these changes, your feed will feel more fresh, and you won’t miss the moments you care about” Instagram writes. It should be more coherent to browse the app now that you won’t lose your place because your feed randomly refreshes, and there shouldn’t be as many disparate time stamps to juggle. Instead, you’ll be able to manually push a “New Posts” button when you want to refresh the feed.

Instagram switched from a reverse chronological feed to a relevancy-sorted feed in June 2016, leading to lots of grumbling from hardcore users. While it made sure you wouldn’t miss the most popular posts from your close friends, showing days-old posts made Instagram feel stale.

And for certain types of professional content creators and merchants, cutting their less likeable posts out of the feed — like their calls to buy their products or follow their other social accounts — was detrimental to their business. Instagram and Facebook moved to hide these posts over time because they can feel spammy.

“Based on your feedback, we’re also making changes to ensure that newer posts are more likely to appear first in feed” the company writes. Instagram’s VP of product Kevin Weil’s tweet indicates Instagram really is listening to all the complaints about the algorithmic feed:

Interestingly, despite all the anger about Facebook’s Cambridge Analytica scandal and the #DeleteFacebook movement, we haven’t seen nearly as many calls to #DeleteInstagram. In fact, the #DeleteFacebook trend seems to overlook the corporate parent company that owns Instagram, WhatsApp, and Oculus. Instead it focuses on just Facebook’s app, indicating that the scandal blowback might not be as much of an existential crisis.

If anything, the shift to the algorithmic feed caused much more of an uproar than any political issue or privacy scandal. While Facebook has become a core utility by bringing your real world identity to the Internet, Instagram is the pleasurable escape from that real world. And people get a lot more angry when you mess with their behavior patterns than when you highlight some abstract threat like misused personal data.

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