Few Online Courses to Learn Google Analytics
I came across few online courses on Google Analytics that might help you as you are learning or improving your Google Analytics skills. I have not personally not gone trhough these courses so can’t vouch for how good they are but I have used the reviews of others, who have taken these courses, to rank them.
If you have an online course that you teach or love, then send me the link to include it in this list.
- Google Analytics for Beginners – Learn to use Google Analytics for uncovering actionable data and growing your business online.
- The Complete Google Analytics Course For Beginners – Learn Google analytics and its strategies to increase the traffic and sales of your business
- Google Analytics Mastery – Sky rocket marketing results through the power of data analysis and Google Analytics!
- Google Analytics 2015: Turn Data Into Strategic Decisions – Google Analytics: Grow your business by setting goals, tracking marketing analytics & performing business analysis
- Google Analytics Fundamentals – Learn the fundamentals of Google Analytics including core concepts, the interface, using reports and customization.
A malfunction in Facebook’s Software Development Kit that lets apps add Login With Facebook, sharing, and other features caused apps that integrate it like Timehop to repeatedly crash for about three hours. TechCrunch received a tip that developers were getting tons of user complaints and crash reports starting around noon pacific today due to a problem with the Facebook for iOS SDK. TechCrunch’s testing verified that products like Timehop, Joytunes’ Simply Piano, Momento GIFs, and more kept breaking when users access Facebook features or in some cases just opened the app.
This is a big issue for Facebook because it relies on these apps to drive user lock-in. If people use Facebook to log into or share from other apps, they’re less likely to delete their account. But if the Facebook developer platform screws up like this morning, developers could instead highlight sharing via Twitter or SMS, and divert ad buys to other platforms. Most problematically, the bug could push developers to other login platforms like Google’s or Apple’s new Sign In With Apple.
[Update: 3:45pm PT: Facebook has fixed the bug and apps integrated with the SDK are starting to work normally again. A Facebook spokesperson tells me “We started to work on the issue as soon as it was reported to us, and it has been resolved.” Facebook engineer Ram Sharma posted that “Our engineering team worked to resolve this issue as soon as it was discovered. It is now mitigated and app function should be restored.” Developers confirm the bug has been fixed. The rest of this article remains as originally published.]
The bug was initially submitted to Facebook’s developer forums by Ryan Layne. These crashes thwart normal usage of other apps, costing their developers ad views and in-app purchases, or leading their users to uninstall or abandon them.
The situation highlights the increasing centralization of the web as more and more companies depend on a small number of mobile, hosting, and social platforms. Earlier this month, a Google Cloud outage knocked down Snapchat and Discord. While these tools make it simpler to start a company or launch an app without having to build everything in-house, they introduce platform risk. Beyond technical outages, there’s also the concern that a platform could use its insights to copy its clients, or block them if they compete with the gatekeeper too vigorously as Facebook has done to chat and social media apps in the past.
One of the bigger developments in customer services has been the impact of social media — both as a place to vent frustration or praise (mostly frustration) and — especially over messaging apps — as a place for businesses to connect with their users.
Now, customer support specialist Zendesk has made an acquisition so that it can make a bigger move into how it works within social media platforms, and specifically messaging apps: it has acquired Smooch, a startup that describes itself as an “omnichannel messaging platform,” which companies’ customer care teams can use to interact with people over messaging platforms like WhatsApp, WeChat, Line and Messenger, as well as SMS and email.
It had also been a longtime partner of Zendesk’s, powering the company’s own WhatsApp Business integration and other features. The two already have some customers in common, including Uber. Other Smooch customers include Four Seasons, SXSW, Betterment, Clarabridge, Harry’s, LVMH, Delivery Hero and BarkBox.
Terms of the deal are not being disclosed, but Zendesk SVP class=”il”>Shawna Wolverton said in an interview that the startup’s entire team of 48, led by co-founder and CEO Warren Levitan, are being offered positions with Zendesk. Smooch is based out of Montreal, Canada — so this represents an expansion for Zendesk into building an office in Canada.
Its backers included iNovia, TA Associates and Real Ventures, who collectively had backed it with less than $ 10 million (when you leave the inflated hills surrounding Silicon Valley, numbers magically decline). As Zendesk is publicly traded, we may get more of a picture of the price in future quarterly reports. This is the company’s fifth acquisition to date.
The deal underscores the big impact that messaging apps are making in customer service. While phone and internet are massive points of contact, messaging apps is one of the most-requested features Zendesk’s customers are requesting, “because they want to be where their customers are,” with WhatsApp — now at 1.5 billion users — currently at the top of the pile, Wolverton said. (More than half of Zendesk’s revenues are from outside the U.S., which speaks to why WhatsApp — which is bigger outside the U..S than it is in it — is a popular request.)
That’s partly a by-product of how popular messaging apps are full-stop, with more than 75% of all smartphone users having at least one messaging app in use on their devices.
“We live in a messaging-centric world, and customers expect the convenience and interactivity of messaging to be part of their experiences,” said Mikkel Svane, Zendesk founder, CEO and chairman, in a statement. “As long-time partners with Smooch, we know first hand how much they have advanced the conversational experience to bring together all forms of messaging and create a continuous conversation between customers and businesses.”
While the two companies were already working together, the acquisition will mean a closer integration.
That will be in multiple areas. Last year, Zendesk launched a new CRM play called Sunshine, going head to head with the likes of Salesforce in helping businesses better organise and make use of customer data. Smooch will build on that strategy to bring in data to Sunshine from messaging apps and the interactions that take place on them. Also last year, Zendesk launched an omnichannel play, a platform called The Suite, which it says “has become one of our most successful products ever,” with a 400% rise in its customers taking an omnichannel approach. Smooch already forms a key part of that, and it will be even more tightly so.
On the outbound side, for now, there will be two areas where Smooch will be used, Wolverton said. First will be on the basic level of giving Zendesk users the ability to see and create messaging app discussions within a dashboard where they are able to monitor and handle all customer relationship contacts: a conversation that was initiated now on, say, Twitter, can be easily moved into WhatsApp or whatever more direct channel someone wants to use.
Second, Wolverton said that customer care workers can use Smooch to send on “micro apps” to users to handle routine service enquiries, for example sending them links to make or change seat assignments on a flight.
Over time, the plan will be to bring more automated options into the experience, which opens the door for using more AI and potentially bots down the line.
I’ve been testing Owl, an always-on, two-way camera that records everything that’s happening inside and outside of your car all day, every day for the last couple of weeks.
The Owl camera is designed to monitor your car for break-ins, collisions and police stops. Owl can also be used to capture fun moments (see above) on the road or beautiful scenery, simply by saying, ‘Ok, presto.’
If Owl senses a car accident, it automatically saves the video to your phone, including the 10 seconds before and after the accident. Also, if someone is attracted to your car because of the camera and its blinking green light, and proceeds to steal it, Owl will give you another one.
For 24 hours, you can view your driving and any other incidents that happened during the day. You can also, of course, save footage to your phone so you can watch it after 24 hours.
Setting it up
The two-way camera plugs into your car’s on-board diagnostics port (Every car built after 1996 has one), and takes just a few minutes to set up. The camera tucks right in between the dashboard and windshield. Once it’s hooked up, you can access your car’s camera anytime via the Owl mobile app.
I was a bit skeptical about the ease with which I’d be able to install the camera, but it was actually pretty easy. From opening the box to getting the camera up and running, it took fewer than ten minutes.
Accessing the footage
This is where it can get a little tricky. If you want to save footage after the fact, Owl requires that you be physically near the camera. That meant I had to put on real clothes and walk outside to my car to access the footage from the past 24 hours in order to connect to the Owl’s Wi-Fi. Eventually, however, Owl says it will be possible to access that footage over LTE.
But that wasn’t my only qualm with footage access. Once I tried to download the footage, the app would often crash or only download a portion of the footage I requested. This, however, should be easily fixable, given Owl is set up for over-the-air updates. In fact, Owl told me the company is aware of that issue and is releasing a fix this week. If I want to see the live footage, though, that’s easy to access.
Owl is set up to let you know if and when something happens to your car while you’re not there. My Owl’s out-of-the-box settings were set to high sensitivity, which meant I received notifications if a car simply drove by. Changing the settings to a lower sensitivity fixed the annoyance of too many notifications.
Since installing the Owl camera, there hasn’t been a situation in which I was notified of any nefarious behavior happening in or around my car. But I do rest assured knowing that if something does happen, I’ll be notified right away and will be able to see live footage of whatever it is that’s happening.
My understanding is that most of the dash cams on the market aren’t set up to give you 24/7 video access, nor are they designed to be updatable over the air. The best-selling dash cam on Amazon, for example, is a one-way facing camera with collision detection, but it’s not always on. That one retails for about $ 100 while Amazon’s Choice is one that costs just $ 47.99, and comes with Wi-Fi to enable real-time viewing and video playback.
Owl is much more expensive than its competition, retailing at $ 299, with LTE service offered at $ 10 per month. Currently, Owl is only available as a bundle for $ 349, which includes one year of the LTE service.
Unlike Owl’s competition, however, the device is always on, due to the fact it plugs into your car’s OMD port. That’s the main, most attractive differentiator for me. To be clear, while the Owl does suck energy from your car’s battery, it’s smart enough to know when it needs to shutdown. Last weekend, I didn’t drive my car for over 24 hours, so Owl shut itself down to ensure my battery wasn’t dead once I came back.
Owl, which launched last month, has $ 18 million in funding from Defy Ventures, Khosla Ventures, Menlo Ventures, Sherpa Capital and others. The company was founded by Andy Hodge, a former product lead at Apple and executive at Dropcam, and Nathan Ackerman, who formerly led development for Microsoft’s HoloLens.
P.S. I was listening to “Finesse” by Bruno Mars and Cardi B in the GIF above.
In this webinar, Hanapin expert, Kass Bots will walk you through how to use the new interface like a boss and pull the essentials you need. She’ll also talk through the bugs we are seeing on the Hanapin team and how to work with them.
Read more at PPCHero.com
Spiro aims to sell CRM software to businesses that have been avoiding traditional CRM products. CEO Adam Honig told me that he and his co-founders originally set out to build artificial intelligence products that could assist with CRM. But then they started hearing from companies that weren’t using any CRM at all. So the team ended up broadening its approach. Read More
Enterprise – TechCrunch
The science of prosthetics has been advancing by leaps and bounds over the last few years, and research into soft robotics has been especially complementary. The same techniques that go into making a robot arm that flexes and turns like a real one can go into making more complex, subtle organs — like the heart, as Swiss researchers have demonstrated. Read More
“Is that what they really look like?” “Did they Photoshop the pics of the house we’re renting?” “Is this actually what I’m buying or just a photo ripped off the Internet?” These are the questions Truepic wants to answer with the startup’s photo verification technology. Today Truepic unveils its SDK for embedding its tech in other products… Read More
Social – TechCrunch
The Skyscraper Art Deco Watch is a new crowdfunded piece by horologist Mark Carson and designer Richard Paige. Based on Art Deco skyscraper decoration – think the Empire State Building’s handsome arches or the swooping buttresses of Gotham city – this watch is interesting for a few reasons. First, this team has made some nice watches before. Their DouFace dual face watch… Read More
- Once VMware is free from Dell, who might fancy buying it?
- Facebook faces ‘mass action’ lawsuit in Europe over 2019 breach
- Chinese hardware makers turn to crowdfunding as they look to go global
- Core Web Vitals & Preparing for Google’s Page Experience Update
- Conversion modeling through Consent Mode in Google Ads