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How to get more leads on Instagram: 10 Highly effective tactics

July 7, 2020 No Comments

30-second summary:

  • Research reveals that more than two-thirds of the world’s Instagram accounts follow at least one active company or business venture.
  • This makes it essential for digital marketers to establish their brands’ online presence and successfully source more leads.
  • Bhavik Soni shares the top 10 media tactics to generate more leads on Instagram which can help accelerate your sales in no time.

In recent years, Instagram has quickly become a platform that creates and garners social media leads. Research reveals that more than two-thirds of the world’s Instagram accounts follow at least one active company or business venture. Thus, managers involved in promotional content would find it beneficial to use Instagram’s effect on online marketing leads.

Powerful tips to get more Leads on Instagram

You cannot miss out on the great marketing opportunities that Instagram presents. Instead, try following these 10 media tactics to generate the maximum number of leads on Instagram. In turn, they will accelerate your sales in no time.

1. Engaging lead advertisements 

The most convenient way to market your business content on Instagram is to circulate lead advertisements. The reason? Using such ads enables you as a business manager to gather buyer information like email address, date of birth, place of residence, employment status.

With such integral information, you can discover your customers’ mindsets and preferences when it comes to purchasing your products. Moreover, you can store such data as well as use it to improve your direct marketing campaigns. Also, you can curate your promotional content accordingly. From real estate companies to environmental organizations, lead advertisements have been used to propel customer outreach and influence buyer tendencies.

How to get more leads on Intsgaram advertising

Source

All you need is a business account on Instagram. However, to do so, first, you need to create a Facebook page. Thereafter, make sure your creative department must abide by the specifications mandated for Instagram advertisements.

To expedite the process, you can add pre-filled sections to the forms you offer, for completion rate improvement. Indeed, business on Instagram can use pre-filled forms based on personal information gathered from buyers’ accounts.

Alternatively, you can opt for conversion advertisements to increase app downloads, visits to websites, or sales-oriented promotional leads.

2. Action buttons

You can include action buttons for your Instagram business account. For instance, you can put up links showing your contact details (email address, contact number, office address) on your Instagram profile. This will make it easier for customers around the globe to contact you at any point in time.

How to get more leads on Instagram - Add action button

Source

In addition to this, action buttons like Reserve, Book, Get Tickets/Subscriptions will direct your customers to forms offered by Instagram. These include OpenTable, Eventbrite, and Resy.

3. Link optimization 

As a business account, your Instagram bio should fully utilize the space allotted to various official links. Take complete advantage of this space by including subscriptions, products up for sale, or informed surveys. Based on your goals, the choices are yours.

Keep in mind these points when you optimize the links to your Instagram bio

How to get more leads on Instagram - Link optimization

Source

  • Short links are always more convenient
  • Brand links are a must to broaden your outreach
  • Repetitively use “link in bio” on Instagram posts, which will redirect your customers to relevant promotional content
  • Ensure that your link can be tracked (by using UTM parameters, for instance)
  • You must include a call-to-action (CTA) above each of your bio links

Make your Instagram bio actionable and more enticing. Your customers will gradually get hooked to the products you offer and the buyer-relation suggestions you provide.

4. Landing page design

How to get more leads on Instagram - Landing page design

Source

After an interested customer clicks on any of your links, they will get directed to a landing page. For your customer’s benefit, make sure of the following:

  • Your page can be scanned
  • It provides an engrossing visual experience
  • It includes content that is relevant with respect to buyer expectations

The curiosity aroused by your CTA should be supported by an excellent landing page. Certain brands choose to include landing pages even in their feeds, while others choose to provide links to particular pages on their web platforms.

5. Insta Stories: Swipe-up feature

On top of your bio and landing page, Instagram lets you put forth links in every Instagram story you post. People whose accounts have a large number of followers (such as influencers) find that embedding important links to these stories is highly beneficial.

Data shows that 30% of the most viewed Instagram stories are those offered by businesses. All that your customer needs to do is swipe and reach your landing page. Due to the ease of embedding links and the ability to put as many stories as you want, Instagram stories are considered to be more effective than bio links.

How to add a link to your latest Instagram story? Either swipe right or click the “+” icon on the top left corner of your account. Then, upload the content you wish to put up. Finally, click on the chain icon to embed the link of your choice.

In case your latest story has plenty of viewers and has stayed online for a considerable period, you can add it to your “Highlights” section. As a result, people who might have missed out on your important story can view it at any time they want.

6. Goal-oriented creative team

Experts say that an inspired CTA is the best tool to generate leads on Instagram. Your creative department must check whether catchphrases such as “link in bio”, “swipe up”, or “order now” are linked to their respective contents in a seamless manner.

Additionally, your CTA and visual content must go hand-in-hand with regard to a specific milestone that you will have set. This way, you can keep your audience constantly interested, such that they check your posts on a daily basis. For this purpose, you can use any and every tool that Instagram offers.

Your creative team must make ample space, wherein you can include your CTAs, instead of crowding in a single space.

7. Shopping content 101

Shopping does not necessarily include corresponding growth in sales. Despite this fact, even if a customer clicks on a product she/he does not purchase, it is still considered as a potential lead (more precisely, an interested customer). It is no news that Instagram Shopping has garnered abundant interest. More than 100 million followers click on various product tags every passing month.

As an efficient company marketer, make sure that you have thoroughly analyzed the above data. Subsequently, you can gauge audience mentality and product interest. Further, you can offer curated ads to your target customers. This will make them feel special at an individual level, which will eventually lead to a strengthened emotional bond with your brand.

How to get more leads on Instagram - Shoppable content

Source

To start, what you need is a Facebook catalog. After you connect your catalog with Instagram, consider signing up for Instagram Shopping. Finally, you can include product tags that provide product information on your stories and posts.

In this regard, you can keep track of product view rates and button clicks. If your posts are popular enough, they might even get included in the Explore feed, which boasts more than 200 million daily hits. You can even tap into the psyche of window shoppers by using shopping-related posts as advertisements.

8. Influencer relationships

How to get more leads on Instagram - Influencer marketing

Source

These are the heydays of Instagram influencers. Many industries like fashion, music, and food have started building partnerships with such Instagram influencers to grow audiences and maximize their lead generation. However, as influencers are human resources, there are some rules you should follow while creating partnerships with them.

The first and most important rule is to recruit an influencer who has a consolidated brand affinity, in addition to the overlap of partial followers. This way, you can reach new followers and prospective social media leads.

Second, influencers must have the trust of their die-hard fans. If your influencer isn’t credible enough, your audience might not get swept off their feet. A reputed and trustworthy influencer is integral to the success of a new and upcoming business venture.

9. Instagram contests

You can organize various exciting contests, sale sessions with new offers and discounts, or promotional material. For example, ask your customers to undertake a survey or post comments to win a special prize. You can also ask them to tag their friends.

Alternatively, you can utilize the influencer you employ with respect to generating more leads (via any given contest). Otherwise, you can also hold sales and promotional programs to arouse interest as well as urgency in your customers.

10. More footage of popular products

As Instagram itself mentions on its official blog, a tap on a product may not always lead to its sale. Thus, the platform offers a solution: make sure you verify which products boast the best performance in your Insights tab.

Once you have done this, increase the frequency of your posts related to the top five or six most popular/high-performing products. As a result, your customers will be constantly reminded of the products they pine for.

How to get more leads on Instagram - Marketing popular products

Source

In turn, you will exponentially develop consumer confidence and create more purchase opportunities. Such data will also help you identify your loyal customers and retain them. In addition, you can target new buyers who might have glanced at your business and the products or services you offer.

To take an example

Certain brands are found to have posted about a popular product more than 15 times in just a few weeks. For additional support, they even create captivating story highlights for these reputed and well-received products. On deeper analysis, professionals have noted that the creative teams of these businesses are not only skilled but also street smart when it comes to marketing. They never use the same post more than once.

Companies that can afford to invest considerably in social media marketing go one step further. Along with the repeated display of a product and its promotional content, they merge its sleek photographs with endorsements by popular Instagram influencers. On top of that, they use technology to their utmost advantage.

Conclusion

Interactive storytelling can be considered one such use of the recent technological advances in the virtual marketing industry. Some renowned brands use it to boost their content reach and appreciation. This not only accelerates product sales but also consolidates the elite reputation of these brands.

In conclusion, it is clear that your business can broaden its scope regarding outreach, customer retention, and sales by first creating an Instagram business account. Thereafter, you need to post meticulously, regularly, and on specific pre-decided intervals.

You will quickly realize that apart from being a photo-sharing application, Instagram can boost your business by getting you more social media leads every passing day, if not every other hour.

Bhavik Soni is a Creative Writer at Auto Monkey where he provides an original analysis of the latest happenings in the social media industry.

The post How to get more leads on Instagram: 10 Highly effective tactics appeared first on Search Engine Watch.

Search Engine Watch


When Surprisingly Good Performance Leads To Tough Questions About The Value Of PPC

May 19, 2020 No Comments

Many brands are seeing strong year over year growth and in some cases with a conservative PPC strategy. Why is this and what does it mean for future strategies?

Read more at PPCHero.com
PPC Hero


Clubhouse voice chat leads a wave of spontaneous social apps

April 20, 2020 No Comments

Forget the calendar invite. Just jump into a conversation. That’s the idea powering a fresh batch of social startups poised to take advantage of our cleared schedules amidst quarantine. But they could also change the way we work and socialize long after COVID-19 by bringing the free-flowing, ad-hoc communication of parties and open office plans online. While “Live” has become synonymous with performative streaming, these new apps instead spread the limelight across several users as well as the task, game, or discussion at hand.

The most buzzy of these startups is Clubhouse, an audio-based social network where people can spontaneously jump into voice chat rooms together. You see the unlabeled rooms of all the people you follow, and you can join to talk or just listen along, milling around to find what interests you. High-energy rooms attract crowds while slower ones see participants slip out to join other chat circles.

Clubhouse blew up this weekend on VC Twitter as people scrambled for exclusive invites, humblebragged about their membership, or made fun of everyone’s FOMO. For now, there’s no public app or access. The name Clubhouse perfectly captures how people long to be part of the in-crowd.

Clubhouse was built by Paul Davison, who previously founded serendipitous offline people-meeting location app Highlight and reveal-your-whole-camera-roll app Shorts before his team was acquired by Pinterest in 2016. This year he debuted his Alpha Exploration Co startup studio and launched Talkshow for instantly broadcasting radio-style call-in shows. Spontaneity is the thread that ties Davison’s work together, whether its for making new friends, sharing your life, transmitting your thoughts, or having a discussion.

It’s very early days for Clubhouse. It doesn’t even have a website. Don’t confuse it with the similarly named Clubhouse.io. There’s no telling exactly what it will be like if or when it officially launches, and Davison and his co-founder Rohan Seth declined to comment. But the positive reception shows a desire for a more immediate, multi-media approach to discussion that updates what Twitter did with text.

Sheltered From Surprise

What quarantine has revealed is that when you separate everyone, spontaneity is a big thing you miss. In your office, that could be having a random watercooler chat with a co-worker or commenting aloud about something funny you found on the internet. At a party, it could be wandering up to chat with group of people because you know one of them or overhear something interesting. That’s lacking while we’re stuck home since we’ve stigmatized randomly phoning a friend, differing to asynchronous text despite its lack of urgency.

Clubhouse founder Paul Davison. Image Credit: JD Lasica

Scheduled Zoom calls, utilitarian Slack threads, and endless email chains don’t capture the thrill of surprise or the joy of conversation that giddily revs up as people riff off each other’s ideas. But smart app developers are also realizing that spontaneity doesn’t mean constantly interrupting people’s life or workflow. They give people the power to decide when they are or aren’t available or signal that they’re not to be disturbed so they’re only thrust into social connection when they want it.

Houseparty chart ranks via AppAnnie

Houseparty embodies this spontaneity. It’s become the breakout hit of quarantine by letting people on a whim join group video chat rooms with friends the second they open the app. It saw 50 million downloads in a month, up 70X over its pre-COVID levels in some places. It’s become the #1 social app in 82 countries including the US, and #1 overall in 16 countries.

Originally built for gaming, Discord lets communities spontaneously connect through persistent video, voice, and chat rooms. It’s seen a 50% increase in US daily voice users with spikes in shelter-in-place early adopter states like California, New York, New Jersey, and Washington. Bunch, for video chat overlayed on mobile gaming, is also climbing the charts and going mainstream with its user base shifting to become majority female as they talk for 1.5 million minutes per day. Both apps make it easy to join up with pals and pick something to play together.

The Impromptu Office

Enterprise video chat tools are adapting to spontaneity as an alternative to heavy-handed, pre-meditated Zoom calls. There’s been a backlash as people realize they don’t get anything done by scheduling back-to-back video chats all day.

  • Loom lets you quickly record and send a video clip to co-workers that they can watch at their leisure, with back-and-forth conversation sped up because videos are uploaded as they’re shot.

  • Around overlays small circular video windows atop your screen so you can instantly communicate with colleagues while most of your desktop stays focused on your actual work.

  • Screen exists as a tiny widget that can launch a collaborative screenshare where everyone gets a cursor to control the shared window so they can improvisationally code, design, write, and annotate.

Screen

  • Pragli is an avatar-based virtual office where you can see if someone’s in a calendar meeting, away, or in flow listening to music so you know when to instantly open a voice or video chat channel together without having to purposefully find a time everyone’s free. But instead of following you home like Slack, Pragli lets you sign in and out of the virtual office to start and end your day.

Raising Our Voice

While visual communication has been the breakout feature of our mobile phones by allowing us to show where we are, shelter-in-place means we don’t have much to show. That’s expanded the opportunity for tools that take a less-is-more approach to spontaneous communication. Whether for remote partying or rapid problem solving, new apps beyond Clubhouse are incorporating voice rather than just video. Voice offers a way to rapidly exchange information and feel present together without dominating our workspace or attention, or forcing people into an uncomfortable spotlight.

High Fidelity is Second Life co-founder Philip Rosedale’s $ 72 million-funded current startup. After recently pivoting away from building a virtual reality co-working tool, High Fidelity has begun testing a voice and headphones-based online event platform and gathering place. The early beta lets users move their dot around a map and hear the voice of anyone close to them with spatial audio so voices get louder as you get closer to someone, and shift between your ears as you move past them. You can spontaneously approach and depart little clusters of dots to explore different conversations within earshot.

An unofficial mockup of High Fidelity’s early tests. Image Credits: DigitalGlobe (opens in a new window) / Getty Images

High Fidelity is currently using a satellite photo of Burning Man as its test map. It allows DJs to set up in different corners, and listeners to stroll between them or walk off with a friend to chat, similar to the real offline event. Since Burning Man was cancelled this year, High Fidelity could potentially be a candidate for holding the scheduled virtual version the organizers have promised.

Houseparty’s former CEO Ben Rubin and Skype GM of engineering Brian Meek are building a spontaneous teamwork tool called Slashtalk. While Rubin left, Houseparty sold to Fortnite-maker Epic in mid-2019, but the gaming giant largely neglected the app until its recent quarantine-driven success.

His new startup’s site explains that “/talk is an anti-meeting tool for fast, decentralized conversations. We believe most meetings can be eliminated if the right people are connected at the right time to discuss the right topics, for just as long as necessary.” It lets people quickly jump into a voice or video chat to get something sorted without delaying until a calendared collab session.

Slashtalk co-founder Ben Rubin at TechCrunch Disrupt NY 2015

Whether for work or play, these spontaneous apps can conjure times from our more unstructured youth. Whether sifting through the cafeteria or school yard, seeing who else is at the mall, walking through halls of open doors in college dorms, or hanging at the student union or campus square, the pre-adult years offer many opportunities for impromptu social interation.

As we age and move into our separate homes, we literally erect walls that limit our ability to perceive the social cues that signal that someone’s available for unprompted communication. That’s spawned apps like Down To Lunch and Snapchat acquisition Zenly, and Facebook’s upcoming Messenger status feature designed to break through those barriers and make it feel less desperate to ask someone to hang out offline.

But while socializing or collaborating IRL requires transportation logistics and usually a plan, the new social apps discussed here bring us together instantly, thereby eliminating the need to schedule togetherness ahead of time. Gone too are the geographic limits restraining you to connect only with those within a reasonable commute. Digitally, you can pick from your whole network. And quarantines have further opened our options by emptying parts of our calendars.

Absent those frictions, what shines through is our intention. We can connect with who we want and accomplish what we want. Spontaneous apps open the channel so our impulsive human nature can shine through.

For more of this author Josh Constine’s product analysis, subscribe to his newsletter Moving Product


Social – TechCrunch


Clubhouse voice chat leads a wave of spontaneous social apps

April 20, 2020 No Comments

Forget the calendar invite. Just jump into a conversation. That’s the idea powering a fresh batch of social startups poised to take advantage of our cleared schedules amidst quarantine. But they could also change the way we work and socialize long after COVID-19 by bringing the free-flowing, ad-hoc communication of parties and open office plans online. While “Live” has become synonymous with performative streaming, these new apps instead spread the limelight across several users as well as the task, game, or discussion at hand.

The most buzzy of these startups is Clubhouse, an audio-based social network where people can spontaneously jump into voice chat rooms together. You see the unlabeled rooms of all the people you follow, and you can join to talk or just listen along, milling around to find what interests you. High-energy rooms attract crowds while slower ones see participants slip out to join other chat circles.

Clubhouse blew up this weekend on VC Twitter as people scrambled for exclusive invites, humblebragged about their membership, or made fun of everyone’s FOMO. For now, there’s no public app or access. The name Clubhouse perfectly captures how people long to be part of the in-crowd.

Clubhouse was built by Paul Davison, who previously founded serendipitous offline people-meeting location app Highlight and reveal-your-whole-camera-roll app Shorts before his team was acquired by Pinterest in 2016. This year he debuted his Alpha Exploration Co startup studio and launched Talkshow for instantly broadcasting radio-style call-in shows. Spontaneity is the thread that ties Davison’s work together, whether its for making new friends, sharing your life, transmitting your thoughts, or having a discussion.

It’s very early days for Clubhouse. It doesn’t even have a website. Don’t confuse it with the similarly named Clubhouse.io. There’s no telling exactly what it will be like if or when it officially launches, and Davison and his co-founder Rohan Seth declined to comment. But the positive reception shows a desire for a more immediate, multi-media approach to discussion that updates what Twitter did with text.

Sheltered From Surprise

What quarantine has revealed is that when you separate everyone, spontaneity is a big thing you miss. In your office, that could be having a random watercooler chat with a co-worker or commenting aloud about something funny you found on the internet. At a party, it could be wandering up to chat with group of people because you know one of them or overhear something interesting. That’s lacking while we’re stuck home since we’ve stigmatized randomly phoning a friend, differing to asynchronous text despite its lack of urgency.

Clubhouse founder Paul Davison. Image Credit: JD Lasica

Scheduled Zoom calls, utilitarian Slack threads, and endless email chains don’t capture the thrill of surprise or the joy of conversation that giddily revs up as people riff off each other’s ideas. But smart app developers are also realizing that spontaneity doesn’t mean constantly interrupting people’s life or workflow. They give people the power to decide when they are or aren’t available or signal that they’re not to be disturbed so they’re only thrust into social connection when they want it.

Houseparty chart ranks via AppAnnie

Houseparty embodies this spontaneity. It’s become the breakout hit of quarantine by letting people on a whim join group video chat rooms with friends the second they open the app. It saw 50 million downloads in a month, up 70X over its pre-COVID levels in some places. It’s become the #1 social app in 82 countries including the US, and #1 overall in 16 countries.

Originally built for gaming, Discord lets communities spontaneously connect through persistent video, voice, and chat rooms. It’s seen a 50% increase in US daily voice users with spikes in shelter-in-place early adopter states like California, New York, New Jersey, and Washington. Bunch, for video chat overlayed on mobile gaming, is also climbing the charts and going mainstream with its user base shifting to become majority female as they talk for 1.5 million minutes per day. Both apps make it easy to join up with pals and pick something to play together.

The Impromptu Office

Enterprise video chat tools are adapting to spontaneity as an alternative to heavy-handed, pre-meditated Zoom calls. There’s been a backlash as people realize they don’t get anything done by scheduling back-to-back video chats all day.

  • Loom lets you quickly record and send a video clip to co-workers that they can watch at their leisure, with back-and-forth conversation sped up because videos are uploaded as they’re shot.

  • Around overlays small circular video windows atop your screen so you can instantly communicate with colleagues while most of your desktop stays focused on your actual work.

  • Screen exists as a tiny widget that can launch a collaborative screenshare where everyone gets a cursor to control the shared window so they can improvisationally code, design, write, and annotate.

Screen

  • Pragli is an avatar-based virtual office where you can see if someone’s in a calendar meeting, away, or in flow listening to music so you know when to instantly open a voice or video chat channel together without having to purposefully find a time everyone’s free. But instead of following you home like Slack, Pragli lets you sign in and out of the virtual office to start and end your day.

Raising Our Voice

While visual communication has been the breakout feature of our mobile phones by allowing us to show where we are, shelter-in-place means we don’t have much to show. That’s expanded the opportunity for tools that take a less-is-more approach to spontaneous communication. Whether for remote partying or rapid problem solving, new apps beyond Clubhouse are incorporating voice rather than just video. Voice offers a way to rapidly exchange information and feel present together without dominating our workspace or attention, or forcing people into an uncomfortable spotlight.

High Fidelity is Second Life co-founder Philip Rosedale’s $ 72 million-funded current startup. After recently pivoting away from building a virtual reality co-working tool, High Fidelity has begun testing a voice and headphones-based online event platform and gathering place. The early beta lets users move their dot around a map and hear the voice of anyone close to them with spatial audio so voices get louder as you get closer to someone, and shift between your ears as you move past them. You can spontaneously approach and depart little clusters of dots to explore different conversations within earshot.

An unofficial mockup of High Fidelity’s early tests. Image Credits: DigitalGlobe (opens in a new window) / Getty Images

High Fidelity is currently using a satellite photo of Burning Man as its test map. It allows DJs to set up in different corners, and listeners to stroll between them or walk off with a friend to chat, similar to the real offline event. Since Burning Man was cancelled this year, High Fidelity could potentially be a candidate for holding the scheduled virtual version the organizers have promised.

Houseparty’s former CEO Ben Rubin and Skype GM of engineering Brian Meek are building a spontaneous teamwork tool called Slashtalk. While Rubin left, Houseparty sold to Fortnite-maker Epic in mid-2019, but the gaming giant largely neglected the app until its recent quarantine-driven success.

His new startup’s site explains that “/talk is an anti-meeting tool for fast, decentralized conversations. We believe most meetings can be eliminated if the right people are connected at the right time to discuss the right topics, for just as long as necessary.” It lets people quickly jump into a voice or video chat to get something sorted without delaying until a calendared collab session.

Slashtalk co-founder Ben Rubin at TechCrunch Disrupt NY 2015

Whether for work or play, these spontaneous apps can conjure times from our more unstructured youth. Whether sifting through the cafeteria or school yard, seeing who else is at the mall, walking through halls of open doors in college dorms, or hanging at the student union or campus square, the pre-adult years offer many opportunities for impromptu social interation.

As we age and move into our separate homes, we literally erect walls that limit our ability to perceive the social cues that signal that someone’s available for unprompted communication. That’s spawned apps like Down To Lunch and Snapchat acquisition Zenly, and Facebook’s upcoming Messenger status feature designed to break through those barriers and make it feel less desperate to ask someone to hang out offline.

But while socializing or collaborating IRL requires transportation logistics and usually a plan, the new social apps discussed here bring us together instantly, thereby eliminating the need to schedule togetherness ahead of time. Gone too are the geographic limits restraining you to connect only with those within a reasonable commute. Digitally, you can pick from your whole network. And quarantines have further opened our options by emptying parts of our calendars.

Absent those frictions, what shines through is our intention. We can connect with who we want and accomplish what we want. Spontaneous apps open the channel so our impulsive human nature can shine through.

For more of this author Josh Constine’s product analysis, subscribe to his newsletter Moving Product

Mobile – TechCrunch


Top five SEO tools to generate more leads in 2020

November 30, 2019 No Comments

Lead generation via SEO is one of the best ways to improve the overall conversion rate of your website. There are several go-to SEO tools like SEMrush, Ahrefs, Moz, and Google Keyword Planner that most marketers use for keyword research, competitor tracking, and SERP movements. However, this is only one side of the equation.

Once people’s organic searches have pointed them to your web pages, what’s the best way to ensure they take the next step and opt into your email list? 

Let’s take a look at the top five SEO lead generation tools and how you can use them to convert more of your site’s visitors in 2020 and ahead.

1. Hello Bar

With Hello Bar, you can convert your existing visitors into customers. You can design custom messages for your visitors and display them just at the right time.

Hello Bar sits at the top of your site, and it can be used to display irresistible offers to your visitors. You can even collect email addresses from your visitors to increase your subscriber database. Here is an example of Hello Bar in action:

Source

Besides, you can use Hello Bar to create pop-ups that collect the name and email id of your visitors. 

Pop-ups help to drive 1375% more subscribers.

An example of a Hello Bar pop-up is provided below:

SEO tool for lead generation - Hello Bar

Source

You can easily customize your headline, CTA and the overall design of the bar and the pop-up. The platform automatically chooses the best color combination for the CTAs so you don’t need to spend hours testing that. 

With Hello Bar, you can customize your message targeting by:

  • Sending holiday-related messages to visitors during the holidays. 
  • Customize your pop-up for the mobile audience as the screen size is less.
  • Customize your message based on the location of your customer. 
  • Display the pop-up during the exit-intent, just when the visitors are planning to leave your website.

2. ClickMeeting

Webinars are one of the best ways to generate leads. 

Webinars offer a dual advantage. Firstly, you can generate leads right when you run a webinar, and secondly, you can repurpose your webinar into a blog post. 

Generate leads directly via webinars

With ClickMeeting, you can run custom webinars to share product demos, conduct training sessions or run online courses. You can customize your webinar with a few clicks, and run them without worrying about the type of device and operating system. You can even stream your webinar live to Facebook or YouTube, allowing you to acquire even more leads.

But the true SEO-based lead capture power of webinars is to be found in evergreen topics that will continue to attract relevant audience members over time.

A screenshot of a social media post Description automatically generated

Source

On-demand webinars are one of the fastest and easiest ways to expand your lead base. 

Repurpose your webinar

Repurposing your webinar into a lengthy blog post, consisting of more than 2000 words, helps it to rank for new search queries. When your site achieves higher rankings for new keywords, it automatically maximizes your organic traffic, leading to more conversions. 

Here are some great ways to repurpose webinars to generate leads:

  • You can divide your webinar recordings into short videos of three to five minutes each and post the video on channels like LinkedIn, Twitter, Facebook, and YouTube. Add a compelling call to action, and people who watch the video are likely to reach out.
  • Turn the entire webinar into a blog post and promote it on your social networks for added visibility. Try to present the blog post in a series of steps. This helps your site to get ranked as a featured snippet.
  • Turn your webinar Q&A into a support resource page. FAQ pages offer an excellent opportunity to rank as a featured snippet. When people find answers to questions related to your business niche, they will be all the more likely to connect with your business.
  • Create a transcript of your webinar and include long-tail (especially question keywords) in it. 

3. VideoBoost

It is difficult to succeed in your lead generation efforts in 2020 without videos. 

VideoBoost is an app that lets you create trendy videos easily. It has an impressive collection of ready to use video templates and marketing copy. You can easily brand it and start generating leads for your business.

Next time when you are planning to optimize your website for the festive occasion, head over to VideoBoost and create a video for your audience using video templates for Black Friday, Thanksgiving and Cyber Monday.

SEO tool for lead generation - VideoBoost

 

4. vCita

vCita offers a dynamic widget that you can add to your site to convert your visitors into leads or customers. 

With vCita’s lead generation widget, you can capture leads from all the pages on your website with a floating CTA that follows the users from page to page.

The tool also lets your audience to book appointments without leaving the site. All the contact details of the visitors get stored in a built-in CRM that can be used later to trigger follow-up nurture messages via email or SMS.

The best place to start with this kind of strategy might be to identify the pages on your site with the most traffic from high-intent organic search terms rates and add the vCita widget to them. I am sure you’ll be able to notice the difference in the number of conversions happening on your site.

5. OptinMonster

OptinMonster is the most powerful conversion optimization tool in the world. It easily integrates with all the major email marketing and CRM platforms. 

One of the tricks that OptinMonster uses to generate leads is via content upgrades. With the help of content upgrade, you offer users bonus content for performing an action on your site. This action can be – joining your email list or filling out a form. 

SnackNation was able to generate 1200 new leads each month by using OptinMonster for content upgrades. 

 

With features like MonsterLinks, you can convert any image or link into a two-step opt-in process. It works on the Zeigarnik effect which states that people are more likely to complete a task if they start it. 

 

Final thoughts

SEO is all about generating relevant, and quality leads for a business. Moreover, your SEO strategy should also focus on converting the acquired leads. Both lead generation and CRO forms an integral part of a comprehensive SEO strategy. 

Start making the most with the power of the above five SEO tools to generate quality leads in 2020 and ahead. Happy marketing! 

Joydeep Bhattacharya is a digital marketing evangelist and author of the SEO Sandwitch blog.

The post Top five SEO tools to generate more leads in 2020 appeared first on Search Engine Watch.

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Sinclair leads $10.3M investment in rideshare advertising startup Octopus

November 8, 2019 No Comments

Octopus Interactive, a startup bringing an interactive TV and ad experience into Uber and Lyft rides, has raised a $ 10.3 million funding round led by Sinclair Digital Group.

Backseat TVs mixing show snippets and commercials have become a common part of the taxi experience in New York City and elsewhere. Octopus is offering something of a more interactive version of this concept to rideshare drivers, who can use it to keep their passengers entertained and also earn extra money.

Octopus says it provides drivers with tablets that combine games (which can include cash prizes, and can also be sponsored), ride information (like maps and weather) and advertising in a 13-minute loop. Even if the passenger doesn’t win anything, this could help keep them occupied during a long ride, which could lead to higher driver ratings. And if the passenger isn’t interested, they can just mute the screen.

The company says it’s deploying technology to make the advertising smarter, for example with geofences to target ads or increase their frequency in a certain neighborhood, and by offering real-time analytics to advertisers. It also monitors the seat to confirm that there’s actually a passenger sitting there when an ad plays.

After launching in 2018, Octopus says it’s now reaching more than 3 million people each month across 10,000 screens in markets like New York, Los Angeles, Chicago and Washington, D.C. By working with Sinclair Digital Group — an affiliate of TV giant Sinclair — the startup can bring content from local TV stations onto the platform.

“What we see here is an untapped medium with a truly captive audience that is buckled in and looking to engage,” said Sinclair Executive Chairman David Smith in a statement. “We invested in Octopus because the team has successfully created an innovative and differentiated branding opportunity that we can help scale further.”

MathCapital, an investment firm partnered with programmatic advertising company MediaMath, also participated in the funding.


Startups – TechCrunch


YouTube For Action Leads Form Ads: Early PPC Results

October 24, 2019 No Comments

Curious how this Google beta product is performing? After testing for a short while, we have the data and insights just for you!

Read more at PPCHero.com
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PPC Marketing: How to Reach Quality Leads and Prospects

October 19, 2019 No Comments

Working on your PPC lead quality takes some work. But with actionable PPC campaign techniques, you can reach high-quality leads and significantly improve your ROI.

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Twitter leads $100M round in top Indian regional social media platform ShareChat

August 16, 2019 No Comments

Is there room for another social media platform? ShareChat, a four-year-old social network in India that serves tens of million of people in regional languages, just answered that question with a $ 100 million financing round led by global giant Twitter .

Other than Twitter, TrustBridge Partners, and existing investors Shunwei Capital, Lightspeed Venture Partners, SAIF Capital, India Quotient and Morningside Venture Capital also participated in the Series D round of ShareChat.

The new round, which pushes ShareChat’s all-time raise to $ 224 million, valued the firm at about $ 650 million, a person familiar with the matter told TechCrunch. ShareChat declined to comment on the valuation.

Screen Shot 2019 08 16 at 8.38.38 AM

“Twitter and ShareChat are aligned on the broader purpose of serving the public conversation, helping the world learn faster and solve common challenges. This investment will help ShareChat grow and provide the company’s management team access to Twitter’s executives as thought partners,” said Manish Maheshwari, managing director of Twitter India, in a prepared statement.

Twitter, like many other Silicon Valley firms, counts India as one of its key markets. And like Twitter, other Silicon Valley firms are also increasingly investing in Indian startups.

ShareChat serves 60 million users each month in 15 regional languages, Ankush Sachdeva, co-founder and CEO of the firm, told TechCrunch in an interview. The platform currently does not support English, and has no plans to change that, Sachdeva said.

That choice is what has driven users to ShareChat, he explained. The early incarnation of the social media platform supported English language. It saw most of its users choose English as their preferred language, but this also led to another interesting development: Their engagement with the app significantly reduced.

The origin story

“For some reason, everyone wanted to converse in English. There was an inherent bias to pick English even when they did not know it.” (Only about 10% of India’s 1.3 billion people speak English. Hindi, a regional language, on the other hand, is spoken by about half a billion people, according to official government figures.)

So ShareChat pulled support for English. Today, an average user spends 22 minutes on the app each day, Sachdeva said. The learning in the early days to remove English is just one of the many things that has shaped ShareChat to what it is today and led to its growth.

In 2014, Sachdeva and two of his friends — Bhanu Singh and Farid Ahsan, all of whom met at the prestigious institute IIT Kanpur — got the idea of building a debate platform by looking at the kind of discussions people were having on Facebook groups.

They identified that cricket and movie stars were popular conversation topics, so they created WhatsApp groups and aggressively posted links to those groups on Facebook to attract users.

It was then when they built chatbots to allow users to discover different genres of jokes, recommendations for phones and food recipes, among other things. But they soon realized that users weren’t interested in most of such offerings.

“Nobody cared about our smartphone recommendations. All they wanted was to download wallpapers, ringtones, copy jokes and move on. They just wanted content.”

sharechat team

So in 2015, Sachdeva and company moved on from chatbots and created an app where users can easily produce, discover and share content in the languages they understand. (Today, user generated content is one of the key attractions of the platform, with about 15% of its user base actively producing content.)

A year later, ShareChat, like tens of thousands of other businesses, was in for a pleasant surprise. India’s richest man, Mukesh Ambani, launched his new telecom network Reliance Jio, which offered users access to the bulk of data at little to no charge for an extended period of time.

This immediately changed the way millions of people in the country, who once cared about each megabyte they consumed online, interacted with the internet. On ShareChat people quickly started to move from sharing jokes and other messages in text format to images and then videos.

Path ahead and monetization

That momentum continues to today. ShareChat now plans to give users more incentive — including money — and tools to produce content on the platform to drive engagement. “There remains a huge hunger for content in vernacular languages,” Sachdeva said.

Speaking of money, ShareChat has experimented with ads on the app and its site, but revenue generation isn’t currently its primary focus, Sachdeva said. “We’re in the Series D now so there is obviously an obligation we have to our investors to make money. But we all believe that we need to focus on growth at this stage,” he said.

ShareChat, which is headquartered in Bangalore, also has many users in Bangladesh, Nepal and the Middle East, where many users speak Indian regional languages. But the startup currently plans to focus largely on expanding its user base in India, hopefully doubling it in the next one year, he said.

It will use the new capital to strengthen the technology infrastructure and hire more tech talent. Sachdeva said ShareChat is looking to open an office in San Francisco to hire local engineers there.

A handful of local and global giants have emerged in India in recent years to cater to people in small cities and villages, who are just getting online. Pratilipi, a storytelling platform has amassed more than 5 million users, for instance. It recently raised $ 15 million to expand its user base and help users strike deals with content studios.

Perhaps no other app poses a bigger challenge to ShareChat than TikTok, an app where users share short-form videos. TikTok, owned by one of the world’s most valued startups, has over 120 million users in India and sees content in many Indian languages.

But the app — with its ever growing ambitions — also tends to land itself in hot water in India every few weeks. In all sensitive corners of the country. On that front, ShareChat has an advantage. Over the years, it has emerged as an outlier in the country that has strongly supported proposed laws by the Indian government that seek to make social apps more accountable for content that circulates on their platforms. Though it is grappling with some of this issue, too.


Social – TechCrunch


Tried Everything to Get Qualified Leads? Time to Try Programmatic

July 27, 2018 No Comments

Join us on Thursday, August 2nd for the webinar you need to attend to understand why programmatic could be a PPC life-changer. Criteo’s Ned Samuelson and Hanapin’s Bryan Gaynor can’t wait to show you their tips and tricks. 

Read more at PPCHero.com
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