American Online Phonebook

Tag: 2019

The Top 3 Updates From Bing in 2019

April 25, 2019 No Comments

From search to social, ad platforms have been rolling out major changes this year. You may not have the time to review them all in one sitting, so we broke down our top three updates from Bing in the first four months of 2019. 

Read more at PPCHero.com
PPC Hero


Last Chance! Hero Conf 2019 Starts Next Tuesday, April 23

April 22, 2019 No Comments

Hero Conf Philly is Tuesday, April 23 – Thursday, April 25 and includes two full, action-packed days of sessions and a 3rd day of workshops. You’ll see a variety of speakers; top-rated veterans that have roamed the world offering up valuable tip and tricks, as well as the newest up-and-comers in the digital marketing landscape.

Read more at PPCHero.com
PPC Hero


Vote for the 2019 Most Influential PPC Expert [+Some Changes!]

April 2, 2019 No Comments

The time to vote for the Top 25 Most Influential PPC Experts of 2019 has come again, but this time, we’re shaking things up a bit. This year, we encourage you to vote for anyone that is influential in the online paid advertising industry, whether they are a CEO of a tool provider that’s disrupting […]

Read more at PPCHero.com
PPC Hero


Debunked: Nine link building myths you should ignore in 2019

March 29, 2019 No Comments

Almost anyone running a B2B or B2C business knows that Google and other search engines like quality links, and could consider them as one of the top ranking factors.

So, if you want your website to rank higher than your competition on search engines, a proper link building strategy is not debatable.

However, if you’re going to implement link building in your 2019 digital marketing strategy, you have to do it the right way.

Search engines shroud their algorithms in secrecy, so the SEO and link building industry is flooded with many myths that will never get you results but can get you into a lot of trouble.

To avoid investing resources into wasted link building efforts, pay attention to these nine link building myths that won’t get you anywhere in 2019.

1. Guest posting is dead

This myth started to get really popular in 2014 when Google’s Matt Cutt said,

“Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company. So stick a fork in it: guest blogging is done; it’s just gotten too spammy.”

Because of how direct and stern this warning by Cutt was, it’s understandable that many people believe that guest blogging is genuinely dead.

However, Cutt later clarified this statement by saying that what he meant was spammy blog posts for the sake of SEO purposes was dead.

This means that publishing relevant and resourceful blog posts on authoritative sites for building links, exposure, branding, increased reach, and building a community is still very relevant in 2019.

2. Links not relevant to your niche are low-quality links

This is a prevalent myth that contradicts the fundamental idea of link building in 2019. To rank high, you need to get top authority sites to link back to your site. To get these sites to feature your link, you need to provide relevant content for them. Moreover, whether or not that content is related to your niche or not, it still improves your ranking.

So, when your site receives a non-relevant backlink from a non-relevant niche, Google will not frown upon these links.

3. Building tons of links to a single piece of content is spammy

Many people still think that building tons of links to a single piece of content could negatively impact their keyword rank. Again, this link building myth contradicts itself because it goes against the idea of organic link building.

If search engines do not penalize highly original and valuable webpage that other websites link to because of how helpful and informative their content is, why would they consider a piece of content with tonnes of backlinks spammy?

However, if your links are low quality (from spammy content networks and directories), you could be slapped with a manual penalty or significant link profile devaluation.

4. Link building is irrelevant if you already rank high in search queries

It’s sad, but many marketers still believe this. Link building, like other digital marketing strategies for social media marketing, blogging, and others should be consistent. Not only because it helps you maintain your position above your competition in search queries, but also because it helps you with the following:

  • Increase your brand’s visibility across the web
  • Increase traffic to your domain
  • Showcase your brand’s authority and value

Link building is not just about increasing the volume of links to your site; it also exposes your business to new customers.

5. Google will always prioritize sites with higher backlinks over others in search queries

The truth is there isn’t a “one size fits all” for search engine ranking. There are about 200 ranking factors related to UX, mobile usability, technical performance, query intent, and many more.

Google’s ranking factors are very dynamic. According to Google Webmaster John Mueller, the search engine focuses on a particular query intent to select its ranking factors.

So, while link building is a valuable ranking factor, Google algorithms find a balance between its 200 ranking factors before displaying results to a search query.

6. All pages/posts/links on your site have an equal ranking value

When people talk about this myth, they usually mean either of these two things:

  • Every post on your site has the same authority or
  • All links on a page are of equal ranking value

Both statements are wrong. In the first instance, a post that has been linked back to by high authority sites will rank higher than others which have not. There are tools like website auditor which can be used to check the individual ranking value of your site’s posts.

As for the second statement, Google’s John Muller confirmed that their search algorithms take into account the position of a link on a webpage it appears.

So take advantage of link positioning. SEO experts like Bill Slawski and Rand Fishkin recommend positioning your links higher on the page because the higher a link is placed on the page, the more it weighs, and the more value it passes to the pages it links to.

7. Internal links don’t help you rank higher

While high-quality external links are one of the most important ranking factors, internal links also play a huge roll in helping you rank higher. This is because linking from higher to lower ranking pages can give a massive boost to weak pages. Interlinking related content on your website also creates what search engine experts call a “topic cluster”.

In 2019, topic clusters are significant because when a search query is made for a particular topic and search engines find relevant topic clusters on your website, your site will be considered an authority in this field and will automatically rank higher than other sites with relevant single pages.

8. Stuffing your image alt texts with relevant keywords helps you rank higher

Image links are not bad for SEO. However, too much of anything is never a good idea. And this applies to image link building. While there are no penalties for using image links, stuffing your image alt tags with keywords to manipulate rankings is against Google’s guidelines.

Before Google started using AI and machine learning to understand images, people had to stuff their alt tags with text to ensure the pictures appeared in relevant search queries. However, in 2019, both text and image are translated into the same language in coding.

9. Wikipedia and Wiki-like pages are the Gods of domain authority building

Many people are convinced that getting a link back from pages like Wikipedia will automatically give them a higher ranking authority because of the exceptionally high domain authority Wikipedia has. But sadly, digital marketing has as many facts as it does fallacies.

Information directly from Google’s Garry Illyes tells us that Google ranks Wikipedia just like any other website.

In conclusion

Don’t allow the fear of spamming keep you from harnessing the many fantastic benefits of implementing a link building strategy.

Also, although Google’s dynamic algorithms are usually hidden, SEO and link building agencies like seopow study them every day to let you know what’s a fact and what’s a fable.

Segun Onibalusi is the Founder and CEO at SEO POW, an organic link building agency. He can be found on Twitter @iamsegun_oni.

The post Debunked: Nine link building myths you should ignore in 2019 appeared first on Search Engine Watch.

Search Engine Watch


Eight social media trends that will make 2019

March 8, 2019 No Comments

If there’s one thing that is constant about social media, it’s change.

So many things influence the way we behave on social media: technology, social changes, economy, and politics. All of them are changing at a rapid speed, so you can imagine how volatile the social media world is.

This makes predicting trends for a year ahead quite difficult. However, there are tendencies that stick around and affect the industry in a major way for a long time. For example, influencer marketing has been winning the hearts of social media marketers and the pockets of consumers for a couple of years now, and the ephemeral content, even though it has been around for a while, got a significant boost with Instagram’s investments put into the Stories feature.

Considering these points, I present to you the eight social media trends of 2019. These are the tendencies that take their roots in the current cultural zeitgeist, technological development, and social platforms’ respective strategies, and are expected to take over social media this year.

1. Social listening

Social listening is not a new thing by any means, but the way we apply social listening is changing right now. In the past years, social listening was a way to manage brand mentions and reputations for big brands like Apple or Hilton. However, two things happened that altered the social media listening industry:

  1. Social media monitoring tools have become more evolved, with new sources of data, new features, etc being added constantly.
  2. The tools became affordable not just for huge corporations, but for mid-sized and small businesses, local businesses, and startups as well.

How did this affect social listening strategies? Well, nowadays, the new features and data sources allow going beyond basic brand monitoring. You can use social listening for social selling, SEO, and customer care to name a few.

If I’d have to point out one area where social listening could really change the current marketing landscape, I’d go with sales. Social selling is a unique tactic that gives you an opportunity to engage with people who are seeking services and products in your industry directly.

One tool in particular even added a specific feature dedicated to social selling called Awario Leads.

Example of social selling by Awario Leads

For now, this tactic is extremely underused, but we can expect to see more and more brands taking on social selling this year.

2. Buying on social

Social selling is one thing, but what if you could choose and order a product without even leaving the social media app?

Social selling on asos

To be fair, it’s not a new thing, Facebook already allows users to buy products from brands’ pages in their ‘Shop‘ section. They also have a Marketplace feature launched way back in 2007 which is an alternative to Craigslist, a platform where individuals can sell or exchange mostly second-hand items.

In 2019 we will see more social media companies opening up their platforms for ecommerce. It would be the next logical step for companies which already offer brands a wide range of features for advertising, like YouTube or Instagram. In fact, one of these might be already working in that direction.

Last September, The Verge reported that Instagram might be working on an ecommerce app. According to the article, the app will let users browse collections of goods from merchants that they follow and purchase them directly within the app.

Surely, the app is not an additional feature to Instagram but rather a stand-alone entity. However, this indicates Instagram’s understanding and interest in implementing e-commerce in their product (which is only natural considering that Facebook owns Instagram).

3. Transparency

Social media data has become essential to any marketing strategy, hence social listening is on this list. However, this past year proved just how little knowledge we as a society have of the scope and impact of social media data collected on a daily basis.

User based data on Facebook

Last year was marked by an array of privacy scandals, with Cambridge Analytica being the most prominent one. However, Facebook wasn’t the only one who suffered, Twitter, YouTube, and even Reddit reported at least one security breach last year.

However, let’s not diminish Facebook’s role in this regard, they seemed to have one PR nightmare after another. This probably prompted Mark Zuckerberg to make a special New Year’s resolution for 2019 to organize a series of public discussions dedicated to how Facebook influences society.

That will be only one of the initiatives dedicated to bringing more transparency into the world of social media companies. Data is one of the most important resources in social media marketing, and ethical collection, as well as unbiased evaluation of it, will be a major priority for companies this year.

Our century is marked by brands developing personalities for themselves and building relationships with their audiences. According to this study by Sprout Social, millennials are expecting more transparency from brands than politicians or friends and family. Gaining the trust of the audience will become the focus of social media platforms’ strategies.

4. Live streaming

Powered by social media algorithms, pivoting to video content has been a trend for a while now. This year, however, live streaming is the new black.

Social streaming favors in-the-moment content, another trend that has been taking over social media for a while with Instagram Stories, Snapchat, and, most recently, Facebook stories. According to this Facebook report, daily watch time for Facebook live broadcasts grew four times over the course of a year.

Facebook fact

You can use live streaming to present a new product, change the narrative during a PR crisis, or introduce a collaboration with an influencer.

What makes live streaming so special is the ability to create space for an actual dialogue with your customer in real time. Your viewers feel like they are in the middle of a natural conversation, and you’re speaking directly to them. It wins over highly produced video content because of its authenticity, the thing every marketer is trying to accomplish.

5. Private communities

2018 saw a trend of communication migrating to private channels.

More and more interactions occur in Facebook groups and private communities rather than on public pages, which is favored both by algorithms and people (unless these people are social media managers). Moreover, social media platforms keep adding new features to simplify the curation of private groups on top of integrating messaging features in their apps.

On Instagram, turning your growing Instagram account private creates a sense of exclusivity and urgency encourages people to follow, as described in this article by the Atlantic. Private groups and accounts make you feel like a part of an exclusive community, and who doesn’t want that?

The growth of private communities

Consider creating a private community for your brand, for example, a group on Facebook or LinkedIn. This will give your users an opportunity to not just communicate with you but also with each other, which contributes to building a strong community and encouraging brand advocacy.

6. Messaging

The most private communication channel is, of course, direct messaging. And for the last few years, brands have been engaging with customers through DMs and personal messages on social.

For now, brands are mostly using messaging apps and DMs for customer service purposes. But there’s untapped potential to create personalized, automated communication that’s even more effective than email.

This year, messaging will become a meaningful part of every social media strategy. Moreover, brands will finally embrace messenger automation. A study conducted by Relay revealed that out of 1000 trending B2B companies on Crunchbase, only 0.5 percent of the companies had a chatbot.

Statistics on businesses that have chat bots

Chatbots could make messenger marketing the new email marketing, the open rate for messages is much higher than for emails, and messaging itself is seen as a more casual and personal way of communication.

Chatbots aren’t perfect yet, and people still prefer to converse with a human. However, as chatbots become more sophisticated and use more natural language, they will become necessary. You need to figure out which part of your marketing strategy could benefit from them.

Integrating eCommerce functions could also be beneficial for messaging apps. This is not the new idea if we remember WeChat, but it hasn’t been explored yet in the Western part of the world.

7. Personalization

Chatbots and messaging can also be a part of a comprehensive personalization strategy. 2019 will be the year when personalization powered by AI takes over marketing.

Considering the vast amount of personal information currently available to social media companies, it has become extremely easy to obtain insights into all kinds of information about your customers. Content consumed, purchase history, clicked links, social media interactions, and even personal messages. All this and more can be used to create a laser-targeted marketing campaign just for you.

However, some consumers may feel uncomfortable with how personalization is currently implemented in marketing. Brands need to find the fine line between being helpful and outright creepy.

One way to do this would be combining personalization and other types of marketing: influencer marketing, personalizing your messaging communication (beyond using first names), and so on. Take an example from Airbnb, which uses information about your past and upcoming trips to craft personalized traveling recommendations.

8. Augmented reality (AR)

AR can be used in a plethora of ways, from creating filters dedicated to certain events to actually implementing your product in videos or photos to let customers try it on.

At its F8 developer conference last year, Facebook announced that it was testing AR ads. In your timeline, they look like ordinary Facebook Ads but with a ‘Tap to try it on’ button that lets you try products on virtually with the help of camera filters.

AR could be the solution for those who don’t like online shopping and prefer to test a product before buying. If social media platforms successfully implement this technology on a wide scale first, they will become an even more attractive platform for advertising compared to digital space.

What you need to do in 2019

As you can see, none of these trends are coming at you completely out of the blue, most of them are a logical development of social media platforms’ strategies or the way ordinary users behave on social media.

So this year, it’s time to become an early adopter and try something new, be it a social listening tool or a messenger bot. In 2019, make sure you:

  • Collect and analyze social media data to guide your marketing decisions
  • Apply new technology to your social media strategy
  • Stay authentic and personal

You will undoubtedly see a boost in your social media ROI.

Got any unique social media strategies chalked out for 2019? Share your thoughts in the comments.

Aleh is the Founder and CMO at SEO PowerSuite and Awario. He can be found on Twitter @ab80.

The post Eight social media trends that will make 2019 appeared first on Search Engine Watch.

Search Engine Watch


7 Best Robot Vacuums (2019): Pet Hair, Carpet, Hardwood, and More

March 8, 2019 No Comments

Whether you’re up against pet hair, carpet, or hardwood floors, we have the best robot vacuum for you.
Feed: All Latest


Marketing Technology Awards 2019

March 1, 2019 No Comments

We’ve been working together with our sister site, ClickZ, to honor the best and brightest marketing technology companies today (which includes some SEO-related tools). 

These Marketing Technology Awards are voted on 50/50 by the community and by a panel of judges. The ceremony will be hosted by Scott Brinker, and will take place on the night of March 21 in Tribeca, New York.

We’ve been raising quite a bit more hubbub about it on ClickZ, which more directly covers all marketing technology.

But since our SEW name is on there too, we wanted to make sure everyone here was in the loop as well. (You’ve probably seen it in the newsletters!)

How do the Marketing Technology Awards work?

You can read full detail about the Awards on the official website here, and can see answers to common questions here.

Categories span across various types of marketing technology, including CDPs, ABMs, call analytics, conversational bots, and a dozen more.

And of course, a handful of more SEO type things such as search tools, location-based marketing, mobile marketing, etc.

Categories also include “Use of Technologies” (best campaigns, best tech stack), as well as “People” (martech CEO and CMO).

The awards were free to enter, and anyone who has used any of the platforms (excluding employees) could vote on them, rating the tools on things like ease of use, integration, innovation, value for money, customer service, etc.

Finalists were determined based 50% by community votes, and 50% by these judges.

marketing technology awards panel of judges

Announcing the finalists

So for 2019, we want to thank everyone who has entered, nominated, voted, scored, and otherwise provided your valuable insights and experience.

We’d like to announce the list of finalists for this year, and offer a huge congratulations to everyone on this list.

We can’t wait to celebrate you and your great work at this event.

Here’s the full list:

Technologies

Best Account Based Marketing Tool

  • Demandbase
  • Jabmo
  • Uberflip

Best Analytics Platform

  • AT INTERNET
  • Interana
  • Pathmatics
  • TapClicks

Best Attribution Platform

  • Fospha
  • Marketing Evolution

Best Call Analytics Platform

  • DialogTech
  • Infinity
  • Invoca
  • Marchex

Best Chat/Conversationsal Bot/Tool

  • Drift
  • Smooch
  • Wizu

Best Content Marketing Tool

  • Acrolinx
  • Percolate
  • Turtl

Best Conversion Rate Optimization Tool/Technology

  • CoolTool
  • Lucky Orange
  • WEVO

Best Customer Data Platform (CDP)

  • Adlucent
  • Arm Treasure Data
  • Fospha
  • Tealium

Best Customer Relationship Management Platform (CRM)

  • Crowdvocate
  • Erply
  • Zaius

Best Data Privacy/GDPR Tool/Technology

  • Isatis CyberSoft
  • Sourcepoint

Best Data Visualization Tool

  • Adobe
  • DashThis

Best Demand Side Platform (DSP)

  • Amobee
  • SmartyAds
  • The Trade Desk

Best Digital Asset Management Platform (DAM)

  • Canto
  • Widen

Best Email Service Provider (ESP)

  • Epsilon
  • GetResponse
  • MessageGears
  • Upland Adestra

Best Influencer Marketing Platform

  • CreatorIQ
  • HYPR
  • IZEA Worldwide Inc.

Best Location Based Marketing Platform

  • Brandify
  • Chatmeter
  • Rio SEO
  • Yext

Best Marketing Automation Platform (MAP)

  • Maropost
  • Omnisend
  • Salesforce
  • Swrve

Best Mobile Marketing Platform

  • Attentive
  • Urban Airship

Best Paid Media/Bid Management Tool

  • Adlucent
  • Kenshoo (Kenshoo Search)
  • SmartyAds

Best Personalization Platform

  • Certona
  • Monetate
  • RichRelevance
  • Sitecore
  • Yieldify

Best Predictive Analytics Platform

  • Keen Decision Systems
  • SmartyAds

Best Sales Enablement Technology

  • Clari
  • Highspot
  • List Partners LLC
  • Seismic

Best SEO Tool

  • Conductor
  • OnCrawl

Best Social Media Marketing & Monitoring Company

  • Kenshoo (Kenshoo Social)
  • Rascasse

Overall – Marketing Technology Company of the Year

  • To be announced from the list of finalist at the awards dinner

Use of technologies

Best Customer Experience Campaign

  • Nestlé (Nestlé China)
  • Ogilvy (H&M & Ogilvy)
  • Best Data Enablement Campaign
  • Adobe (Adobe)
  • Catalyst (Catalyst & Tauck)
  • Idomoo (Fairmont Hotels & Resorts)
  • Marketing Evolution (Marketing Evolution)

Best Marketing Technology Stack

  • Catalyst
  • Kenshoo Inc.

Best Personalization Campaign

  • Conversant (Swanson Health)
  • Location3 (Mountain Mike’s Pizza)
  • Selligent Marketing Cloud (OPEL NETHERLANDS)
  • Sitecore (Herschend Family Entertainment (Dollywood.com))
  • Velocity Worldwide (The Belfast Classic/Sport Changes Life)

Best Technology Combination

  • Akamai
  • Glisser
  • Merkle (Globe Life and Accident Insurance)
  • TVTY

Best Use of Marketing Technology

  • Adobe (Adobe & Adobe Advertising Cloud)
  • Ogilvy (H&M & Ogilvy)
  • SAP (SAP & MSIGHTS, Inc.)

People

Marketing Technology CEO Award

  • Conductor (Seth Besmertnik, CEO, Conductor)
  • Marketing Evolution (Rex Briggs, CEO, Marketing Evolution)
  • Sourcepoint (Ben Barokas, CEO, Sourcepoint)
  • Tapad (Sigvart Voss Eriksen, CEO, Tapad)
  • Trustpilot (Peter Holten Mühlmann, CEO, Trustpilot)

Marketing Technology CMO Award

  • Hootsuite (Penny Wilson, CMO, Hootsuite)
  • The Trade Desk (Susan Vobejda, CMO, The Trade Desk)
  • Yieldify (Hannah Nakano Stewart, CMO, Yeildify)

Again, a huge congratulations to all of these fantastic companies and people! For inquiries about the ceremony, please see more information and contact info here.

The post Marketing Technology Awards 2019 appeared first on Search Engine Watch.

Search Engine Watch


©2018-2020 - American Online Phonebook - All Rights Reserved

Privacy Policy | Terms & Conditions