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Monthly Archives: March 2020

Microsoft acquires 5G specialist Affirmed Networks

March 30, 2020 No Comments

Microsoft today announced that it has acquired Affirmed Networks, a company that specializes in fully virtualized, cloud-native networking solutions for telecom operators.

With its focus on 5G and edge computing, Affirmed looks like the ideal acquisition target for a large cloud provider looking to get deeper into the telco business. According to Crunchbase, Affirmed raised a total of $ 155 million before this acquisition, and the company’s more than 100 enterprise customers include the likes of AT&T, Orange, Vodafone, Telus, Turkcell and STC.

“As we’ve seen with other technology transformations, we believe that software can play an important role in helping advance 5G and deliver new network solutions that offer step-change advancements in speed, cost and security,” writes Yousef Khalidi, Microsoft’s corporate vice president for Azure Networking. “There is a significant opportunity for both incumbents and new players across the industry to innovate, collaborate and create new markets, serving the networking and edge computing needs of our mutual customers.”

With its customer base, Affirmed gives Microsoft another entry point into the telecom industry. Previously, the telcos would often build their own data centers and stuff it with costly proprietary hardware (and the software to manage it). But thanks to today’s virtualization technologies, the large cloud platforms are now able to offer the same capabilities and reliability without any of the cost. And unsurprisingly, a new technology like 5G, with its promise of new and expanded markets, makes for a good moment to push forward with these new technologies.

Google recently made some moves in this direction with its Anthos for Telecom and Global Mobile Edge Cloud, too. Chances are we will see all of the large cloud providers continue to go after this market in the coming months.

In a somewhat odd move, only yesterday Affirmed announced a new CEO and president, Anand Krishnamurthy. It’s not often that we see these kinds of executive moves hours before a company announces its acquisition.

The announcement doesn’t feature a single hint at today’s news and includes all of the usual cliches we’ve come to expect from a press release that announces a new CEO. “We are thankful to Hassan for his vision and commitment in guiding the company through this extraordinary journey and positioning us for tremendous success in the future,” Krishnamurthy wrote at the time. “It is my honor to lead Affirmed as we continue to drive this incredible transformation in our industry.”

We asked Affirmed for some more background about this and will update this post if we hear more. Update: an Affirmed spokesperson told us that this was “part of a succession plan that had been determined previously.  So it was not related [to] any specific event.”


Enterprise – TechCrunch


Social Bluebook was hacked, exposing 217,000 influencers’ accounts

March 30, 2020 No Comments

A social media platform used to match advertisers with thousands of influencers has been hacked.

Social Bluebook, a Los Angeles-based company, allows advertisers to pay social media “influencers” for posts that promote their products and services. The company claims it has some 300,000 influencers on its books.

But in October 2019, the company’s entire backend database was stolen in a data breach.

TechCrunch obtained the database, which contains some 217,000 user accounts — including influencer names, email addresses, and passwords hashed, which had been scrambled using the strong SHA-2 hashing algorithm.

It’s not known how the database was exfiltrated from the company’s systems or who was behind the breach.

We contacted several users who when presented with their information confirmed it as accurate. We also provided a portion of the data to Social Bluebook co-founder Sam Michie for verification.

“We have just now become aware of this data breach that occurred in October 2019,” he told TechCrunch in an email Thursday.

He said affected users will be informed of the breach by email. The company also informed the California attorney general’s office of the breach, per state law.

Social media influencers are a constant target for hackers, who often try to hijack accounts with popular handles or high follower counts. Some influencers have relied on white-hat hackers to get their hijacked accounts back.

Last year, an Indian social media firm left a database of Instagram influencers online, which included phone numbers and email addresses scraped from their profiles.


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Social – TechCrunch


The Covid-19 Pandemic Aggravates Disputes Around Gig Work

March 30, 2020 No Comments

Workers want more compensation and better protection against illness from companies that don’t consider them employees.
Feed: All Latest


Search specialist shares five ways to adapt your search strategy in uncertain times

March 28, 2020 No Comments

The events of the last few weeks have had a dramatic effect on millions of people’s lives. Uncertainty over health, childcare, work, food and the wellbeing of loved ones has dominated all of our thinking over the past few days.

Not only has it changed the way we’re shopping and interacting with others, an expert at online search specialist Epiphany, Paul Norris, has looked at how it has impacted what users are turning to the internet for and advises how businesses can adapt their search strategy during this tricky time.

The Prime Minister’s speech on 13th March 2020 served as a catalyst for many to search for “working from home essentials” with searches such as computer chairs increasing by 185%.

As a nation, we also considered our options for emergency deliveries, including “wine delivery” services, which nearly tripled in just one week.

search strategy and trends in tricky times

As people’s searches change to reflect new (increasingly home-based and socially distant) situations, it’s important that marketers adapt to the shifts in search behavior.

Here are a few ways to navigate the next few weeks and to prepare for when we emerge from the current situation:

1. Identify and capitalize on emerging trends

Monitor your search query reports closely – look for increased use of convenience and supply modifiers as availability and fulfillment is valued more. Searches containing “near me” have started to fall as queries for “online” services have increased.

If your business offers quick deliveries (and can still fulfill them), ensure it’s prominent in messaging, listings and on-site. Searches for next and same-day delivery will only continue to grow.

2. Listen to your visitors – use your site search reports and Hotjar polls

Your on-site search function is an absolute gold mine in times like these – demand and behavioral changes from your visitors are picked up directly. Use the Site Search report in GA (found under “Behaviour” on the left-hand side) as a listening board.

closely monitor site search reports to effectively work on your search strategy

Surface the most-searched-for products and services on relevant high traffic pages. Rethink, test and measure your carousels and other key product and service listing elements where relevant. Enabling Hotjar (or similar) polls can also enable you to get more specific insight.

3. Shift budget into investment channels

If you’re pulling back on sales activation because demand is dropping, look to move that budget and resource into a medium and longer-term activity that will pay dividends when demand picks up. With the previous points in mind, conduct a meta-data review and weave more highly valued services such as next day delivery into titles and descriptions. Has content taken a back seat? There are some definite benefits to content strategy, planning, and creation with the headspace you’re afforded when working from home.

4. Bypass dev queues and do what you can from your CMS

Prioritizing your activity in a busy dev queue can be difficult at the best of times. If dev time is booked up because the team is completely promo and sales activation focused, do what you can. Are you able to edit content and optimize existing pages in the CMS? Can you create new landing pages in your CMS without tech intervention? If so, now is the time to utilize those capabilities.

5. Maximize performance where demand is strong

Identify where demand remains strong (or has even picked up) and do what you can to capture and convert it. Your top landing pages and product reports are a good first port of call and can provide you with some quick wins. Segmenting and analyzing site performance by product/area/service (depending on your sector) can help you identify and capitalize on bigger emerging trends. If you’re a retailer, think about splitting out essential and non-essential products.

Paul Norris is Senior Strategist & Head of London Operations at Epiphany.

The post Search specialist shares five ways to adapt your search strategy in uncertain times appeared first on Search Engine Watch.

Search Engine Watch


Salesforce’s Benioff pledges no ‘significant’ layoffs for 90 days

March 28, 2020 No Comments

In a Twitter thread on Tuesday, Salesforce CEO Marc Benioff outlined an eight-step plan to keep people safe and find treatments and a vaccine for the COVID-19 virus, all while working to find a way to get people back to work safely. He also asked that all CEOs take a 90-day “no lay off” pledge to help everyone get through the crisis.

The same day, he posted another tweet pledging to not make any “significant” layoffs for 90 days. When TechCrunch asked Salesforce to comment on the difference between the two tweets, the company chose not to comment any further on the matter and let the tweets stand on their own.

It sounds like Benioff’s second tweet, which also asked employees to consider paying their own hourly workers like housekeepers and dog walkers throughout the layoff period, whether they were working or not, was designed to give the CEO some wiggle room for at least some layoffs.

Salesforce has almost 50,000 employees worldwide. Even if the company were to lay off just 1% of employees it would equal 500 people without jobs, though it’s not clear if that would count as “significant.” Perhaps more likely, the company might make some cuts to staff for performance or HR-related reasons, but not broad cuts, and thus make both of its CEO’s claims essentially true.

Salesforce is a wildly successful company. It celebrated its 20th anniversary last fall and has grown from a pesky startup to a software behemoth with a projected revenue of over $ 20 billion for FY2021. It currently has almost $ 8 billion in cash and equivalents on hand. Certainly companies that use Salesforce’s products will continue to need them, even with the workforce at home.

While it could have an impact on that projection for FY2021 and its ability to land new customers this quarter, it seems like it has the money and revenue to ride out the situation for the short term without making any moves to reduce headcount at this critical time.


Enterprise – TechCrunch


This Week in Apps: Apple launches a COVID-19 app, the outbreak’s impact on social and video apps and more

March 28, 2020 No Comments

Welcome back to This Week in Apps, the Extra Crunch series that recaps the latest OS news, the applications they support and the money that flows through it all.

The app industry saw a record 204 billion downloads and $ 120 billion in consumer spending in 2019, according to App Annie’s “State of Mobile” annual report. People are now spending 3 hours and 40 minutes per day using apps, rivaling TV. Apps aren’t just a way to pass idle hours — they’re a big business. In 2019, mobile-first companies had a combined $ 544 billion valuation, 6.5x higher than those without a mobile focus.

In this Extra Crunch series, we help you keep up with the latest news from the world of apps, delivered on a weekly basis.

This week, we’re continuing our special coverage of how the COVID-19 outbreak is impacting apps and the wider mobile app industry as more COVID-19 apps appear — including one from Apple built in partnership with the CDC, among others. We also take a look at the gains made by social and video apps in recent weeks as people struggle to stay connected while stuck at home in quarantine. In other headlines, we dig into Instagram’s co-watching feature, the Google for Games conference news, Apple’s latest releases and updates, Epic Games expansion into publishing and more.

Coronavirus Special Coverage

Social video apps are exploding due to the COVID-19 pandemic


Social – TechCrunch


We’ve come full rectangle: Polaroid is reborn out of The Impossible Project

March 28, 2020 No Comments

More than a decade after announcing that it would keep Polaroid’s abandoned instant film alive, The Impossible Project has done the… improbable: It has officially become the brand it set out to save. And to commemorate the occasion, there’s a new camera, the Polaroid Now.

The convergence of the two brands has been in the works for years, and in fact Impossible Project products were already Polaroid-branded. But this marks a final and satisfying shift in one of the stranger relationships in startups or photography.

I first wrote about The Impossible Project in early 2009 (and apparently thought it was a good idea to Photoshop a Bionic Commando screenshot as the lead image), when the company announced its acquisition of some Polaroid instant film manufacturing assets.

Polaroid at the time was little more than a shell. Having declined since the ’80s and more or less shuttered in 2001, the company was relaunched as a digital brand and film sales were phased out. This was unsuccessful, and in 2008 Polaroid was filing for bankruptcy again.

This time, however, it was getting rid of its film production factories, and a handful of Dutch entrepreneurs and Polaroid experts took over the lease as The Impossible Project. But although the machinery was there, the patents and other IP for the famed Polaroid instant film were not. So they basically had to reinvent the process from scratch — and the early results were pretty rough.

But they persevered, aided by a passionate community of Polaroid owners, continuously augmented by the film-curious who want something more than a Fujifilm Instax but less than a 35mm SLR. In time the process matured and Impossible developed new films and distribution partners, growing more successful even as Polaroid continued applying its brand to random, never particularly good photography-adjacent products. They even hired Lady Gaga as “Creative Director,” but the devices she hyped at CES never really materialized.

Gaga was extremely late to the announcement, but seeing the GL30 prototype was worth it

In 2017, the student became the master as Impossible’s CEO purchased the Polaroid brand name and IP. They relaunched Impossible as “Polaroid Originals” and released the OneStep 2 camera using a new “i-Type” film process that more closely resembled old Polaroids (while avoiding the expensive cartridge battery).

Polaroid continued releasing new products in the meantime — presumably projects that were under contract or in development under the brand before its acquisition. While the quality has increased from the early days of rebranded point-and-shoots, none of the products has ever really caught on, and digital instant printing (Polaroid’s last redoubt) has been eclipsed by a wave of nostalgia for real film, Instax Mini in particular.

But at last the merger dance is complete and Polaroid, Polaroid Originals and The Impossible Project are finally one and the same. All devices and film will be released under the Polaroid name, though there may be new sub-brands like i-Type and the new Polaroid Now camera.

Speaking of which, the Now is not a complete reinvention of the camera by far — it’s a “friendlier” redesign that takes after the popular OneStep but adds improved autofocus, a flash-adjusting light sensor, better battery and a few other nips and tucks. At $ 100 it’s not too hard on the wallet, but remember that film is going to run you about $ 2 per shot. That’s how they get you.

It’s been a long, strange trip to watch, but ultimately a satisfying one: Impossible made a bet on the fundamental value of instant film photography, while a series of owners bet on the Polaroid brand name to sell anything they put it on. The riskier long-term play won out in the end (though many got rich running Polaroid into the ground over and over), and now with a little luck the brand that started it all will continue its success.

Gadgets – TechCrunch


The Complete Amazon Plan: 7 Steps to Success

March 28, 2020 No Comments

Succeeding on Amazon isn’t just optimising product listings or low ACoS PPC campaigns. You need a complete process for research, optimization and expansion.

Read more at PPCHero.com
PPC Hero


Tech giants should let startups defer cloud payments

March 27, 2020 No Comments

Google, Amazon and Microsoft are the landlords. Amidst the coronavirus economic crisis, startups need a break from paying rent. They’re in a cash crunch. Revenue has stopped flowing in, capital markets like venture debt are hesitant and startups and small-to-medium sized businesses are at risk of either having to lay off huge numbers of employees and/or shut down.

Meanwhile, the tech giants are cash rich. Their success this decade means they’re able to weather the storm for a few months. Their customers cannot.

Cloud infrastructure costs area amongst many startups’ top expense besides payroll. The option to pay these cloud bills later could save some from going out of business or axing huge parts of their staff. Both would hurt the tech industry, the economy and the individuals laid off. But most worryingly for the giants, it could destroy their customer base.

The mass layoffs have already begun. Soon we’re sure to start hearing about sizable companies shutting down, upended by COVID-19. But there’s still an opportunity to stop a larger bloodbath from ensuing.

That’s why I have a proposal: cloud relief.

The platform giants should let startups and small businesses defer their cloud infrastructure payments for three to six months until they can pay them back in installments. Amazon AWS, Google Cloud, Microsoft Azure, these companies’ additional infrastructure products, and other platform providers should let customers pause payment until the worst of the first wave of the COVID-19 economic disruption passes. Profitable SaaS providers like Salesforce could give customers an extension too.

There are plenty of altruistic reasons to do this. They have the resources to help businesses in need. We all need to support each other in these tough times. This could protect tons of families. Some of these startups are providing important services to the public and even discounting them, thereby ramping up their bills while decreasing revenue.

Then there are the PR reasons. After years of techlash and anti-trust scrutiny, here’s the chance for the giants to prove their size can be beneficial to the world. Recruiters could use it as a talking point. “We’re the company that helped save Silicon Valley.” There’s an explanation for them squirreling away so much cash: the rainy day has finally arrived.

But the capitalistic truth and the story they could sell to Wall Street is that it’s not good for our business if our customers go out of business. Look at what happened to infrastructure providers in the dot-com crash. When tons of startups vaporized, so did the profits for those selling them hosting and tools. Any government stimulus for businesses would be better spent by them paying employees than paying the cloud companies that aren’t in danger. Saving one future Netflix from shutting down could cover any short-term loss from helping 100 other businesses.

This isn’t a handout. These startups will still owe the money. They’d just be able to pay it a little later, spread out over their monthly bills for a year or so. Once mass shelter-in-place orders subside, businesses can operate at least a little closer to normal, investors can get less cautious and customers will have the cash they need to pay their dues. Plus interest, if necessary.

Meanwhile, they’ll be locked in and loyal customers for the foreseeable future. Cloud vendors could gate the deferment to only customers that have been with them for X amount of months or that have already spent Y amount on the platform. The vendors also could offer the deferment on the condition that customers add a year or more to their existing contracts. Founders will remember who gave them the benefit of the doubt.

cloud ice cream cone imagine

Consider it a marketing expense. Platforms often offer discounts or free trials to new customers. Now it’s existing customers that need a reprieve. Instead of airport ads, the giants could spend the money ensuring they’ll still have plenty of developers building atop them by the end of 2020.

Beyond deferred payment, platforms could just push the due date on all outstanding bills to three or six months from now. Alternatively, they could offer a deep discount such as 50% off for three months if they didn’t want to deal with accruing debt and then servicing it. Customers with multi-year contracts could offered the opportunity to downgrade or renegotiate their contracts without penalties. Any of these might require giving sales quota forgiveness to their account executives.

It would likely be far too complicated and risky to accept equity in lieu of cash, a cut of revenue going forward or to provide loans or credit lines to customers. The clearest and simplest solution is to let startups skip a few payments, then pay more every month later until they clear their debt. When asked for comment or about whether they’re considering payment deferment options, Microsoft declined, and Amazon and Google did not respond.

To be clear, administering payment deferment won’t be simple or free. There are sure to be holes that cloud economists can poke in this proposal, but my goal is to get the conversation started. It could require the giants to change their earnings guidance. Rewriting deals with significantly sized customers will take work on both ends, and there’s a chance of breach of contract disputes. Giants would face the threat of customers recklessly using cloud resources before shutting down or skipping town.

Most taxing would be determining and enforcing the criteria of who’s eligible. The vendors would need to lay out which customers are too big so they don’t accidentally give a cloud-intensive but healthy media company a deferment they don’t need. Businesses that get questionably excluded could make a stink in public. Executing on the plan will require staff when giants are stretched thin trying to handle logistics disruptions, misinformation and accelerating work-from-home usage.

Still, this is the moment when the fortunate need to lend a hand to the vulnerable. Not a hand out, but a hand up. Companies with billions in cash in their coffers could save those struggling to pay salaries. All the fundraisers and info centers and hackathons are great, but this is how the tech giants can live up to their lofty mission statements.

We all live in the cloud now. Don’t evict us. #CloudRelief

Thanks to Falon Fatemi, Corey Quinn, Ilya Fushman, Jason Kim, Ilya Sukhar and Michael Campbell for their ideas and feedback on this proposal.


Enterprise – TechCrunch


What is speakable schema markup and how does it impact the future of SEO?

March 27, 2020 No Comments

Google’s recent release of a new markup specification, the speakable schema, brings the digital technology to another leap. The term speakable currently points to the ability of Google Assistant and News to provide internet users with excellent results that fit their needs.

The new schema SEO is useful when asking for specific topics and news related to a particular brand or happening. The returned results are then read back by Google Assistant with speakable texts.

Google’s new feature is currently intended to provide users with a summary of a story’s key points but has a later possibility for expansion.

Available documentations from schema.org  points out to the text to speech conversion of a news article and available online documentation supporting the new feature.

Documentation for schema.org

What is Google’s new speakable schema markup?

Current technology is heading towards speakable-friendly smartphones and gadgets supporting voice searches. Google’s speakable schema markup tool allows businesses to indicate content sections that support voice search technology.

This new Google algorithm will allow businesses to pick the most crucial information relating to their business, highlight such content, and give them better visibility to their intended audience.

This is similar to how featured snippets work only that the information is delivered via voice assistant that reads to your website content to the visitors.

The new Google speakable schema markup is currently in its beta version, which can only be accessed by news publishers. It also has a limited audience reach, exclusively servicing the US for now and only working with Google Home devices including the Google Assistant.

How does Google’s speakable schema markup work?

Similar to the traditional way we get our websites to rank, optimizing your voice searches require you to input significant information fragments featured in your SEO campaign.

It means sections of your campaign material can be optimized for voice search.

The schema helps Google’s algorithm determine the importance of your chosen content fragment with your specific niche, helping it rank in the SERP. Content that is found relevant by Google, Microsoft Cortana, and Google Home streamlines that information and finds a way of reading them back to your website’s intended audience.

The way Google pulls up that information is based on its sophisticated algorithm. News publishers, though, are solely responsible for selecting text fragments that they want Google to feature.

The search engine will determine how relevant the information is and how it relates to their user’s voice search queries before voicing it out.

The current setup of Google’s speakable schema is only accessible to news publishers, allowing them to highlight parts of a news feature in voice search optimization.

Though the technology is still in its early stages, news publishers have the option of presenting the most accurate answers to any internet user’s query.

In its initial state, Google’s speakable schema is a powerful way of obtaining information about recent news and current events.

There are several points to consider when having your content optimized for the speakable schema. Most of these requirements fall under the precepts of meeting the demands of current and possibly future inquiries.

  • The topic should focus on one subject and storyline with understandable and relevant writing
  • All the information presented in the publication must be accurate in all aspects and must be factual
  • The text should not contain ad campaigns
  • The content cannot contain vulgar words or hate speech directed towards a person or entity
  • The news should include the author’s information, including the publication data and contact details

Speakable content is available to businesses creating content but is currently limited to news publications. The points highlighted are just some of the specifications for the new Google schema to ensure all new information meets industry standards.

How will the speakable schema affect SEO?

The tech industry continually shapes itself with innovations like the speakable SEO feature of Google to accommodate existing and future demands.

The rise of voice-enabled searches primarily impacts the search engine optimization landscape, making it more demanding for businesses to ramp up their website performance.

Speakable is still in its beta form, and there are currently no effects on a website’s SEO performance. But as the industry adapts voice searches, we can see speakability becoming one of the forefronts of ranking in the Voice Assistant tools.

As such, the speakable schema will have a tremendous impact on how we use the internet and search for information. This predicament will also be another burden for some companies as they start figuring how to provide better services to their customers.

More and more companies will fine-tune their website content, so it adopts the voice-friendly features of Google. It entails restructuring current content and shifting their market options to include voice-search enabled gadgets and devices.

How to prepare your business for the speakable schema markup?

In the meantime, speakable is still in its early stages. The tech giant continually tests and further enhances its speakable schema markup to strengthen its capabilities. Nonetheless, it won’t take long before companies, and their website starts feeling its effects.

Getting ahead of Google’s SERP race will give your company a better chance of landing the top spots considering your site is at par with the latest algorithm demands of most search engines.

Here are the best practices to implement so your website content meets with the future SEO demands or hire an SEO agency to make it easier:

  • Create coherent and conversational statements on your website relevant to your business niche. This will help stay ahead with speakable-type technology and make it easy for you to determine which information effectively relays to your intended audience.
  • Using short and understandable sentences makes them acceptable to your website visitors. Remember that most people have only a minute of attention span, and you want to capture your audience in that small timeframe to get their interests.
  • Writing in a conversational voice tone is the best way to reach a broader scope of website visitors. You want your audience to get a full grasp of what you are offering, so a short, concise, and simple-worded statement will get them glued to what you are providing.

How do you use speakable markup?

To start using the TTS suitability of Google’s speakable schema, you need to follow four critical requirements set by the search engine.

  1. Following all guidelines, including the technical side, content, webmaster, and structured data protocol, is the starting point of enabling the audio playback capabilities of your website texts
  2. Include Google’s speakable structured data semantics into the code of your web page
  3. Test and approve your chosen structured data
  4. Submit the content for eligibility and onboarding process

What are the benefits of speakable schema markup?

There are a lot of undeniable benefits to using Google’s newest schema platform. Though the speakable SEO is available for an online publisher, for now, future expansions will include almost every business with a website.

Among some of the benefits of using the speakable schema include:

  • There are better opportunities for improving SERP ranking positions
  • A speakable schema improves brand recognition
  • It increases the click-through-rates of your website
  • Position your website for Google Assistant and Amazon Alexa’s voice search
  • Increase your website’s social media following
  • Provide your audience with a sneak peek of what your content offers without looking at their device screens

Depending on your market niche, Google’s upcoming speakable schema offers your business with industry-related benefits. This includes getting more views for your music and videos, getting more job applicants on your page, or increasing the popularity of a specific product or service.

But all these benefits are what we can foresee in the future. The fact is, Google’s speakable schema is still in its easy concepts, and it is not clear whether the tech giant would put the feature outright. The Beta version of the new algorithm already allows news publications to read featured information off a webpage.

Conclusion

The future of speakable markup depends on how the general population will receive it. Adaption of the new schema would mean expansion outside of its current scopes to include all aspects of the web. Additionally, industry acceptance of this new schema will only be derived depending on how universally the markup is put to use.

And as voice search becomes an accepted method of looking for information on the web, we might see Google pushing the new schema into its existing ecosystem. Regardless if these search engine changes are seen as a threat to existing methods or an opportunity for advancement, we can look at it as an answer to the changing needs of internet users.

Emily Browne is a web content enthusiast with three years of experience in SEO writing. She can be found on Twitter @Emilyrownee.

The post What is speakable schema markup and how does it impact the future of SEO? appeared first on Search Engine Watch.

Search Engine Watch


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