American Online Phonebook

Monthly Archives: September 2019

September Updates to Paid Advertising Platforms

September 30, 2019 No Comments

In this monthly post, we bring you the latest from all of the major ad platforms.

Read more at PPCHero.com
PPC Hero


Why is Dropbox reinventing itself?

September 29, 2019 No Comments

According to Dropbox CEO Drew Houston, 80% of the product’s users rely on it, at least partially, for work.

It makes sense, then, that the company is refocusing to try and cement its spot in the workplace; to shed its image as “just” a file storage company (in a time when just about every big company has its own cloud storage offering) and evolve into something more immutably core to daily operations.

Earlier this week, Dropbox announced that the “new Dropbox” would be rolling out to all users. It takes the simple, shared folders that Dropbox is known for and turns them into what the company calls “Spaces” — little mini collaboration hubs for your team, complete with comment streams, AI for highlighting files you might need mid-meeting, and integrations into things like Slack, Trello and G Suite. With an overhauled interface that brings much of Dropbox’s functionality out of the OS and into its own dedicated app, it’s by far the biggest user-facing change the product has seen since launching 12 years ago.

Shortly after the announcement, I sat down with Dropbox VP of Product Adam Nash and CTO Quentin Clark . We chatted about why the company is changing things up, why they’re building this on top of the existing Dropbox product, and the things they know they just can’t change.

You can find these interviews below, edited for brevity and clarity.

Greg Kumparak: Can you explain the new focus a bit?

Adam Nash: Sure! I think you know this already, but I run products and growth, so I’m gonna have a bit of a product bias to this whole thing. But Dropbox… one of its differentiating characteristics is really that when we built this utility, this “magic folder”, it kind of went everywhere.


Enterprise – TechCrunch


This Week in Apps: AltStore, acquisitions and Google Play Pass

September 29, 2019 No Comments

The app industry shows no signs of slowing down, with 194 billion downloads in 2018 and over $ 100 billion in consumer spending. People spend 90% of their mobile time in apps and more time using their mobile devices than watching TV. In other words, apps aren’t just a way to spend idle hours — they’re a big business. And one that often seems to change overnight. In this new Extra Crunch series, we’ll help you keep up with the latest news from the world of apps — including everything from the OS’s to the apps that run upon them, as well as the money that flows through it all.

This week, alternatives to the traditional app store is a big theme. Not only has a new, jailbreak-free iOS marketplace called AltStore just popped up, we’ve also got both Apple and Google ramping up their own subscription-based collections of premium apps and games.

Meanwhile, the way brands and publishers want to track their apps’ success is changing, too. And App Annie — the company that was the first to start selling pickaxes for the App Store gold rush — is responding with an acquisition that will help app publishers better understand the return on investment for their app businesses.

Headlines

AltStore is an alternative App Store that doesn’t need a jailbreak

An interesting alternative app marketplace has appeared on the scene, allowing a way for developers to distribute iOS apps outside the official App Store, reports Engadget — without jailbreaking, which can be difficult and has various security implications. Instead, the new store works by tricking your device into thinking you’re a developer sideloading apps. And it uses a companion app on your Mac or PC to re-sign the apps every 7 days via iTunes WiFi syncing protocol. Already, it’s offering a Nintendo emulator and other games, says The Verge. And Apple is probably already working on a way to shut this down. For now, it’s live at Altstore.io.

For the third time in a month, Google mass-deleted Android apps from a big Chinese developer.

Does Google Play have a malicious app problem? That appears to be the case as Google has booted some 46 apps from major Chinese mobile developer iHandy out of its app store, BuzzFeed reported. And it isn’t saying why. The move follows Google’s ban of two other major Chinese app developers, DO Global and CooTek, who had 1 billion total downloads.

Google Firebase gets new tools


Social – TechCrunch


Best Dog Tech & Accessories: 10 Essentials for Your Pup

September 29, 2019 No Comments

WIRED’s favorite dog gear, including a pet camera, fitness tracker, geofencing collar, camping bed, and leash.
Feed: All Latest


Advanced Training To Beat Your Competition

September 29, 2019 No Comments

Even experts need additional training to stay ahead of the game in the fast-paced PPC industry. That’s why we offer several advanced training sessions for the more seasoned digital marketer at Hero Conf.

Read more at PPCHero.com
PPC Hero


Google will soon open a cloud region in Poland

September 28, 2019 No Comments

Google today announced its plans to open a new cloud region in Warsaw, Poland to better serve its customers in Central and Eastern Europe.

This move is part of Google’s overall investment in expanding the physical footprint of its data centers. Only a few days ago, after all, the company announced that, in the next two years, it would spend $ 3.3 billion on its data center presence in Europe alone.

Google Cloud currently operates 20 different regions with 61 availability zones. Warsaw, like most of Google’s regions, will feature three availability zones and launch with all the standard core Google Cloud services, including Compute Engine, App Engine, Google Kubernetes Engine, Cloud Bigtable, Cloud Spanner and BigQuery.

To launch the new region in Poland, Google is partnering with Domestic Cloud Provider (a.k.a. Chmury Krajowej, which itself is a joint venture of the Polish Development Fund and PKO Bank Polski). Domestic Cloud Provider (DCP) will become a Google Cloud reseller in the country and build managed services on top of Google’s infrastructure.

“Poland is in a period of rapid growth, is accelerating its digital transformation, and has become an international software engineering hub,” writes Google Cloud CEO Thomas Kurian. “The strategic partnership with DCP and the new Google Cloud region in Warsaw align with our commitment to boost Poland’s digital economy and will make it easier for Polish companies to build highly available, meaningful applications for their customers.”


Enterprise – TechCrunch


A visual guide for every Google Ads extension

September 28, 2019 No Comments

Sitelinks, the first Google ad extension, was introduced in 2009. They enabled advertisers to expand the total size of their text ads while also providing additional links to the advertiser’s website.

In the ten years that followed these original ad extensions, Google rolled out an additional ten manual and automated extensions and two automated-only extensions.

Manual extensions require that advertisers set them up within Google Ads before they can show up in the actual ad.

Automated extensions require no set up on the advertiser’s part – Google Ads these automatically based on system predictions of performance.

Since ad extensions only appear beneath the main body of the ad at Google’s discretion, there’s no easy way to preview an ad with the extensions included, thus it’s challenging for Google Ads managers and agencies to explain to clients what their actual ad might look like to searchers.

This inspired me to create an in-depth, fully illustrated guide of Google’s ad extensions.

What follows is a summary of this guide which includes samples of the top four ad extensions and how they appear on either mobile or desktop devices. The full guide is available here.

The importance of ad extensions

Google’s data shows that ad extensions increase CTR by as much as 15%, though, in my experience, it can often be much higher than this.

Extensionless ads are smaller and take up less space, so they tend to get fewer clicks.

Importance of Google Ads extensions

The ad on the left is what the ad preview looks like in Google’s desktop ad editor. There’s no easy way to view the ad as it might appear with extensions, as shown on the right. When looking at the ads side-by-side, the ad on the right is larger and contains more information about the business, including the street address and phone number for mobile users.

The top four ad extensions

Not every ad extension is appropriate for every advertiser. Shopping extensions, for example, can only be used to showcase products on ecommerce websites while App extensions are only appropriate for businesses who have a mobile app they want to sell or promote.

However, there are four ad extensions that are appropriate for most businesses and should absolutely be leveraged to add more information to your ads and expand the ad’s overall size. They are:

1. Sitelinks

The original ad extension, sitelinks are a powerful way to add more links to your ads. Each sitelink can contain up to 25 characters in the link text plus a two-line description totaling 140 characters per link. As with most ad extensions, Google selects which sitelinks and how many will appear with each ad and will show two to six sitelinks per ad.

Example of sitelinks Google Ads extension

 

Sitelinks with descriptions included

2. Callout extensions

Callouts are short snippets of text that can be up to 25 characters. They can be used to highlight business selling points and features (for example, “Open 24 Hours”). They appear directly beneath the ad description and above the sitelinks.

Google shows two to six callout extensions per ad, though the specific number of callouts varies based on what Google feels are the most relevant (and likely to get clicked on) callouts.

Example of callout Google Ads extensions

3. Call extensions

Call extensions allow advertisers to append a phone number to an ad without including it in the body of the ad text (in fact, your ad may get rejected if you try to include a phone number directly in the body of the ad). Phone numbers using call extensions are clickable on mobile devices, allowing users to tap on a phone icon to call the business directly (rather than clicking through to a landing page).

Example of call extensions

4. Structured snippets

A structured snippet is basically a list of products, services, or other elements that help define a company’s offerings more clearly to consumers. There are thirteen different types of structured snippets, some of which are only appropriate for specific businesses. For example, “neighborhoods” for local businesses or real estate, and “degree programs” for schools.

The above extensions are easy to create in the Google Ads interface or using the Google Ads Editor, a free desktop tool that allows advertisers to easily create and manage Google Ads accounts offline from a computer.

The complete illustrated guide to Google Ads extensions contains many more visual examples of automated and manual ad extensions (including some of the more obscure extensions). It can help provide some clarity behind how the different extensions look on both mobile and desktop devices.

The post A visual guide for every Google Ads extension appeared first on Search Engine Watch.

Search Engine Watch


Optimizing for voice search in 2019: Q&A with Amine Bentahar

September 28, 2019 No Comments

As we gear up for The Transformation of Search Summit at the end of October, we have another speaker Q&A. This time we’re hearing from Amine Bentahar about his upcoming session on voice search optimization.

Amine Bentahar is the Chief Digital and Operating Officer at Adantix Digital. He’s also an author and member of the Forbes Agency Council.

amine bentahar speaker interview

Amine’s session will be about “Optimizing for position 0: Everything you need to know about voice search.”

Tell us about your current work

Amine Bentahar: I’m the Chief Digital & Operating Officer at Advantix Digital. I’m in charge of operations and ensuring that we are delivering the best quality work and exceptional results for our clients.

I’m also responsible for the overall digital and marketing strategy for many of our key clients which includes publicly traded companies, companies backed by major VC and PE firms, and mid-sized companies from various industries. 

What are your key priorities over the next twelve months?

AB: Implement a voice search strategy for all of our B2C and B2B clients, and continue to leverage voice search as a channel to drive new customer acquisitions for our clients. 

What is your biggest challenge in achieving those?

AB: Most companies haven’t allocated a budget specific to just voice search, and aren’t taking the time to truly understand how their customers are either looking for information or shopping through voice.

Because of this, we are having to spend a lot of time educating companies about the importance of having a voice search strategy and budget. 

What’s your advice to others who may be facing similar challenges?

AB: Educate your teams or clients on voice search and how it’s changing the way customers are shopping or looking for information. 

What’s an interesting trend you’re seeing in the market right now?

AB: The integration of voice search technology in cars, TVs, appliances and other devices. 

How do you expect it will change in the next 6-12 months?

AB: With all the money being invested in R&D by the big players (Amazon, Google, Apple and Microsoft), I would expect to see this trend to continue growing, and for voice search technology to be available on even more devices. 

Tell us a bit about your session at the Search Summit?

AB: My session will be about optimizing for voice search and more specifically about the steps companies must take to rank for position 0. We will help attendees understand how voice search works and how to develop organic content to be “read” by Alexa or Google Home. 

What are you looking forward to most at the Summit?

AB: I’m looking forward to meeting other thought leaders and marketers and learning from their experiences about things that are disrupting the search world. 

What’s one of your favorite search technologies and why?

AB: Voice search as I find it somewhat amazing especially when you see the fast adoption rate of the technology and how it’s impacting the way customers are now searching. 

What’s something you do every day that helps you be more successful or productive?

AB: I do my best to exercise everyday and also I take at least 30 minutes of my day to read either about marketing or management. 

The post Optimizing for voice search in 2019: Q&A with Amine Bentahar appeared first on Search Engine Watch.

Search Engine Watch


NASA’s Nuclear Idea, an Unfixable Apple Flaw, and More News

September 28, 2019 No Comments

Catch up on the most important news from today in two minutes or less.
Feed: All Latest


Pinterest Ads: The Basics

September 27, 2019 No Comments

Pinterest, as a relatively new advertising platform with promising potential, is the perfect place to start diversifying your digital strategy.

Read more at PPCHero.com
PPC Hero


©2018-2020 - American Online Phonebook - All Rights Reserved

Privacy Policy | Terms & Conditions