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Monthly Archives: December 2016

Telling Your 2016 PPC Story Through Reporting

December 31, 2016 No Comments

While PPC will continue full speed ahead going into 2017, one thing won’t change and that’s the performance of your PPC account in 2016. Tell the right story.

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Obama’s Russian Hacking Retaliation Is Biggest “Since the Cold War”

December 30, 2016 No Comments
Obama’s Russian Hacking Retaliation Is Biggest “Since the Cold War”

The US will deport dozens of diplomats, and has named specific individuals implicated in the cyberattacks. The post Obama’s Russian Hacking Retaliation Is Biggest “Since the Cold War” appeared first on WIRED.

Facebook stalls in lawsuit alleging its facial recognition tech violates Illinois law

December 30, 2016 No Comments

facebook_facial_rec An Illinois law is proving a thorn in Facebook’s side as a class action lawsuit, alleging mishandling of biometric information, moves toward trial. The latest developments in the case have the social network objecting against releasing or even admitting the existence of all manner of data, but the plaintiffs aren’t taking “objection” for an answer. Read More
Social – TechCrunch

The Good, Bad, And Ugly Impact Of PPC On Journalism

December 29, 2016 No Comments

Among the many structural shifts required to make make the digital leap, scaled monetization of online content is among the most complicated of tasks. Enter display advertising to help fill the void.

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Happy holidays from Search Engine Watch!

December 29, 2016 No Comments

As the year draws to a close and the Search Engine Watch team begin to sail perilously close to Health & Safety law by roasting chestnuts at their desks, all that’s left is to publish one final update before racing to the post office to send our letters to Santa*. 

All of us would like to say a huge thank you to all of you. Whether you are a reader (hi Steve), a contributor, a commenter or a malicious hacker, hell-bent on accessing our database in order to find out the secrets of my unpublished opus “4 and a bit ways to make images load a little bit quicker”, we genuinely appreciate you taking the time and energy to get involved. What can we say – without you we’re nothing.

Hopefully you’ve enjoyed our content this year (and if you’re the kind of Grinch who hasn’t, then let us know, we want to keep getting better at this), and we’re looking forward to a 2017 full of challenges, learning and general SEO-related hi-jinx.

Have a fantastic holiday season, we’ll see you cats in in the new year!


*We know our editor has had his heart set on this “Screaming Vase” for a while now. Unfortunately he’s on the naughty list. 


Matt Owen manages global social media at Shell, and is a director at Atomise Marketing. He’s been talking about himself in the third person and filling in as editor for the far more handsome Christopher Ratcliff for the past week or two. Why not say hi on Twitter

Search Engine Watch

Believe it or not: Facebook promises to cut down on hoaxes

December 29, 2016 No Comments

news-feed-fewer-hoaxes-report-a-story-as-falseBefore you read another word, go over to Facebook and post a disclaimer saying that Facebook is forbidden from using your photos and text for any reason at all. Otherwise, they’ll take your life, make a book out of it and sell it for a profit and you’ll get nothing.

And while you’re there, make sure you forward that post with the letter from the sick little girl. She’s been fading for the past ten years but every time you share that post, she gets a little bit healthier.

Crazy. At least P.T. Barnum made money off of his suckers. What are Facebook hoaxsters gaining from their efforts? (And by the way, Barnum never actually said those oft quoted words.)

It may seem like Facebook hoax posts are harmless but they are doing damage to your social media marketing campaigns. How? Because they take up precious space on everyone’s news feed, pushing your posts off the page. They also annoy people to the point where everything that comes after is forgotten. Seriously, Facebook hoaxes are ruining your business!

And that’s only a partial hoax. . . .

But here’s another mixed message. Facebook’s blog post is titled “News Feed FYI: Showing Fewer Hoaxes” but when you read on, Facebook clearly says they won’t be removing any hoax posts from your feed.

We are not removing stories people report as false and we are not reviewing content and making a determination on its accuracy.

What they are willing to do is add a disclaimer to the top of posts that have been reported as false.

news-feed-fewer-hoaxes-hoax-story-exampleThat should stop people from spreading the rumors. . . if they read the notation and believe it. If enough people stop believing in fairies. . . I mean Facebook hoaxes, the post will be flagged and Facebook will slow its distribution.

Do your part. Click the drop down on offending posts and report any and all hoaxes instantly to the proper authorities. The news feed you save, could be your own.

Marketing Pilgrim – Internet News and Opinion

LG’s headset that doubles as a wearable speaker is peak CES before CES

December 28, 2016 No Comments

tone-studio-021 LG will be bringing a collar-like wearable wireless speaker to CES, which also includes in-ear buds for when you don’t feel like being a complete jerk. The sonorous neck horseshoe connects to your phone via Bluetooth, and contains “wearable speakers capable of delivering 3D surround sound” when the attached earbuds are safely ensconced within the electronic noise scarf.… Read More

Gadgets – TechCrunch

2016 Important SEO Patents from Google

December 28, 2016 No Comments


A couple of days ago, Gianluca Fiorelli published a thoughtful look at the Search Industry in past year, and the year to come at Moz titled SEO and Digital Trends in 2017. He included a graphic within that which listed things that he considered important events in the industry, including patents that had been granted in 2016. He listed patents that I had written about in that graphic, but hadn’t linked to them in the post, so I considered doing so, and mentioned in the comments that I likely would. I also wrote a number of posts on the Go Fish Digital Blog, and decided that I would link to some of the ones that were granted in 2016 as well.

Here are the 2016 patents granted to Google that I thought were interesting enough to write about this year, and something about what they do:

How Google May Map a Query to an Entity for Suggestions

Google describes how they might identify and map search suggestions for different entities, by looking at properties associated with those entities.

Answering Featured Snippets Timely, Using Sentence Compression on News

Google describes how they may use News sites as sources for featured snippets, and use algorithms that can create shortened paraphrases to generate answers for those featured snippets.

Google’s Reasonable Surfer Patent Updated

The patent that Google came out with and described how PageRank might be modified by looking at the features and characteristics of links on pages, to understand what seemed to be the most important links was rewritten with a little more emphasis on how important the anchor text in those links appeared to be, and how likely it may be that someone would click upon that link.

Selecting Entities on Sites and Performing Tasks On Them Through Google

This points to the possibility that someone might see an entity on a webpage, be be given an option to interact with that entity, such as being able to make a reservation with a restaurant, or being able to get driving directions to a business.

Machine Learning Inside Google

A patent that describes how Google used machine learning to better perform customer service for their Adwords system.

Ranking Events in Google Search Results

Ranking events in search results could be based upon PageRank and Information Retrieval Scores, but those events could also be ranked based upon how popular entities holding those events might be, and how popular the venues are were they are held. I like ranking based upon the entities and venues more, myself.

Google Patents Context Vectors to Improve Search

A horse might mean an animal to an equestrian, a tool to a carpenter, or an exercise implement to a gymnast; if a search engine counted up the mentions of a horse in a knowledge base under each type of meaning, it could use those numbers to create vectors that could help it index content based upon multiple meanings of words, and use that knowledge to better understand the meanings of queries; resulting in a smarter search system.

Google News Recommendations and the Google Knowledge Base

Google might identify topics and properties of entities from knowledge bases, and use that information to better verify facts on web pages when possibly recommending those pages as “news”.

Google to Use Distance from Mobile Location History for Ranking in Local Search

Local search might start using a distance from your location history than a distance from your desktop computer as a way to rank places that you might find in Google Maps.

About Those Changes to the Google Keyword Planning Tool

A Google patent describe changes to the Keyword Suggestion Planner tool from Google.

Google Glass to Perform Song Recognition, and Play ‘Name that Tune’?

A patent from Google describes how Google Glass could be used to recognize songs and display the lyrics to those songs.

Clustered Entities in Google’s Search Results

Google might try to understand the different entities that appear in a set of search results and cluster those together.

Sentiment as a Ranking Signal for Entities

Rankings of entities that appear in search results could be done based upon the sentiment associated with those entities.

Future Directions for Google Maps?

We are given a view of some possible additions to Google Maps in this patent, including: Carpool matching, Location-based reminders, Recommendations for businesses, Special events triggering alerts.

How Google May Interpret Queries Based on Locations and Entities

Imagine walking up to a restaurant that you don’t know how to pronounce the name of (on a vacation to another country, maybe), and you search using a phone for the word “reviews” to see reviews about it, and the search engine guesses that you mean the restaurant right in front of you.

How Location May Influence Search Results in Google

Businesses that have a local significance to them may be boosted in search results, and places that have a global significance may be demoted in search results.

How Google May Perform Entity Recognition

A patent that describes how an entity identification model might work at Google to help it better recognize entities.

Classifying Queries as Entity Triggering Queries or Description Triggering Queries

Some queries are specifically asking for entities (who directed Star Wars?) while other queries are asking for descriptions (what is Star Wars about?). If Google is able to better classify whether a query is asking for an entity or a description, it can tell if it has given a good answer better.

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60% Better CTR With Google DSK Campaigns And Other Real World Results

December 28, 2016 No Comments

Google will pair your target with the placements that most frequently lead to post-click conversions through a feature called Display Select Keywords (DSK).

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