Find, and Outreach to Your Competitor’s Best Links
While I have the advantage of a few extra hours in my working day (Seattle – London jetlag is getting my brain in gear at aproximately 5am, so I’ve promised myself to use the time productively, instead of staring at the ceiling).I thought I’d share a tool combination to find your competitor’s best links, and go on to fetch their contact details quickly and easily.
Look at that beautiful data! 100 rows of the best links to SEOgadget.
And there you go – best links, and a lot of contact details for outreach. Of course, you’ll need a compelling pitch for all of this, or an angle, but in any case you have some great data as a starting point. My current favourite is fnd the best links to your competitors product pages, and let those people know about your newer, more up to date, better priced stuff. I think that’s because I’m knee deep in retail strategy right now.
One last thing; if this feature is useful, we’ll just build it into Link Clean-up and Contact. Thoughts welcome!
PS – wanna use our new alpha API? Sign into Cleanup & Contact and then go to http://tools.seogadget.co.uk/use_api/ - 1 request per second, maximum, please people. I’ll post more about this very soon.
Enjoy!
You’ll need:
- The SEOgadget Links API Extension for Mozscape - Our Free Link Cleanup and Contact tool What we’re going to do is, first, devise a query in the Excel extension to get the best link from a diverse set of domains. We’ll need to make a Links API call, and to get a nice rich diverse set of domains in our results, we’ll use the domain_to_domain scope (Returns a single link each from a set of root domains linking to any page on the specified Target’s root domain).Here’s the query:
=SEOMOZ_linksAPI_toFit(A7,"domain_to_domain","domain_authority","external+follow","TargetCols=8","SourceCols=103079215109","LinkCols=8",100,)
We’re basically saying, show me 1OO linking domains ppointing to my domain, sorted by domain authority. I’d like to see external, and followed links. Sed me the linking subdomain (TargetCols=8) a large slice of the linking URL metrics (SourceCols=) and I’d like the normalised anchor text (LinkCols=8).
Here’s what the results should look like response fields have been translated into their friendly names:

Paste that data into Link Cleanup & Contact

Image credit: Eva The Weaver
