Converting Facebook Leads into Sales
Last year my friend and mentor, Bryan Eisenberg, exposed the biggest lie of pay-per-click marketing:
“Keywords don’t fail to convert!!! It’s we who fail to convert visitors from those keywords.”
Bryan’s point is that as long as:
The good thing about this landing page is that Left Lane Sports definitely emphasize the large discounts right away. If you clicked because of the “up to” 70% off, you instantly see that the discounts are indeed in that ballpark. And that those discounts are on quality, name-brand stuff.
This is good.
How do you think it might be better?
Well, they may or may not have Vibram Five Finger shoes available at discount. But perhaps they could show discounts on other barefoot running shoes? Would they have to fill up the page with barefoot running options?
No. But rather than plugging the asics, they might use that space to show discounts on Inov-8 or other lightweight or “barefoot” running shoes. That would increase the felt “match” between the promise of the ad and the delivery of the post-click experience.
What about your ads? Are you managing the post-click experience for maximum conversion, or are you blaming low converstion rates on “non-converting” Facebook Ads?
Do you want to be a PPC Hero ally? If you'd like to guest blog for us send an email to ppchero@hanapinmarketing.com.
Related posts:
- the keyword phrase is relevant to your business, and
- the keyword-based ads are relevant enough to your prospects to cause them to click on the ads,
![2012-07-27_1329 (2)](http://www.ppchero.com/wp-content/uploads/2012/08/2012-07-27_1329-2-1024x794.png)
- Are Facebook Leads Less Valuable Than Google Leads?
- How To Increase Your Online and In-Store Holiday Sales With Coupon Codes, Sales and Promos
- Facebook Ad Autopsy
- Catch the BEST Leads, Not the MOST Leads by Using Qualifiers in Your Ad Text
- How to Use Your Holiday Shipping Information To Reduce Risk and Boost Your Seasonal Sales!
![](http://pixel.quantserve.com/pixel/p-89EKCgBk8MZdE.gif)