Using AdWords’ Recent Remarketing Changes To Improve Your Account
Where to find your audience lists
If you can see the ‘Main list’ in here as shown in the screenshot below, skip the next section.![Existing Main List An existing example of a 'Main list'](http://www.ppchero.com/wp-content/uploads/2012/08/Existing-Main-List.png)
Where to find your audience lists
If you can see the ‘Main list’ in here as shown in the screenshot below, skip the next section.tag. If you have a webmaster, email them the tag and tell them that it needs to go between the body tags across the site. For those of you already using the old remarketing codes, Google has written a great explanation of how to transition from old to new. Essentially: add the new code to your entire site and remove your old codes, but don’t delete your remarketing lists from AdWords – that way you can remarket to your old lists while your new list builds. Ok! Now we have the new run-of-site remarketing code set up, we can start making rule-based lists! Go back to your audiences tab and select ‘New audience’ > ‘Remarketing List’. Now select ‘Define a list of site visitors based on the selection below’. Here’s where you can start to get clever. You have your remarketing code set up for every page on your site, so you can start manually creating lists using any combination of pages on your site you like.
Reasons we like this at PPC Hero:
Here’s an example custom URL for a PPC hero Bing campaign:
http://www.ppchero.com/?utm_source=bing&utm_medium=cpc&utm_campaign=adcenter
And here’s an example of how a remarketing list for bing users might look:
While a lot of these things could be done before, they are now much, much easier to do, which makes creating much more specific and targeted lists much more likely to be worth the extra effort.
Note: You may need to make changes to your site’s privacy policy to use remarketing. Here’s also a list of sites and products that cannot use remarketing.
As always, let us know if you have any particular new rule-based remarketing combinations you think would be cool for us to hear about in the comments section below.
Sam is an Account Manager at Hanapin Marketing, a search engine marketing firm focused on generating results through pay-per-click advertising. Learn more about Hanapin Marketing's PPC management services.
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